Ananda announces partnership with Shinyu Real Estate tapping into foreign markets in Q2

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Ananda Development Public Company Limited, Thailand’s leading developer in urban residential living and condominium developments close to sky train stations to provide better lifestyles for urban people and also encourage business strength and foreign markets, is announcing a new collaboration with Shinyu Real Estate, a one-stop condominium consultant service for investment and for living. This partnership will bring Ashton Asoke, one of the most iconic landmarks in Bangkok in a prime location in the heart of Asoke-Sukhumvit, to an expanding foreign customer base in Japan, China, Hong Kong, Taiwan, and Singapore. The two companies are confident that their joint efforts will strongly increase second-quarter sales and meet the target goals.

Mr. Sumeth Ransrikul, Managing Director of Ashton Condominium Business, Ananda Development Public Company Limited said “Ananda believes that the condominium market, especially the luxury segment, has great potential for growth, these properties are preferred by foreign customers, especially those from China. The COVID-19 situation, and continued travel lockdown, has of course caused a slowdown in sales from foreign customers. However, when looking at the overview of Ananda sales in 2020, we can see that fully furnished condos are still in demand from customers and continue to transfer continuously, with 21% of sales coming from foreign customers. This has furthered our belief in the opportunities and potential that exists with foreign customers. In recent times, foreign customers have shown strong interest in investing in the Thai real estate market, especially condominiums. Fully furnished condominiums are proving to be the most popular, ready to transfer, located in a prime location, and fully equipped with all the amenities in terms of both lifestyle and travel. Meanwhile, it’s privacy area and support New Normal lifestyle, including, the design of our projects is key to gaining the trust of customers and makes it easier for them to make decisions

Ananda offers Ashton Asoke as a luxury condominium which focuses on foreign markets and completely supports all aspects of the target customers. This is a rare condominium in one of the most iconic landmarks in a prime location in the heart of the Asoke-Sukhumvit and it provides the following benefits and features;

1)      Ashton Asoke has units ready to transfer ownership and fully furnished and ready to move in, so it serves the needs of customers today looking for fully operational real estate.

2)      It’s located in a prime location in Bangkok. The project has the potential to serve the needs of both living and business. Since Ashton Asoke is located in the center of Asoke-Sukhumvit, which is a CBD zone in front of an interchange station connecting BTS Asoke and MRT Sukhumvit. It’s located only 230 meters from Asoke BTS station and only 20 meters away from Sukhumvit MRT station, so it feels like the sky train station is in front of the resident’s home.

3)      The common areas have been designed for complete relaxation and leisure for all residents to live comfortably, comprising of more than 1,200 square meters both inside and outside on the 35th and 47th floors. On the 35th floor is a 38-meter saltwater swimming pool area with a Jacuzzi pool and the 15-meter-long children’s pool plus a steam room, sauna, fitness center, and a library with views of the city. On the 47th floor is a huge sky garden area that completely serves the needs of residents in both their working and relaxing lifestyle.

4)      Due to the location in the center of Asoke, which is the center of Bangkok, the project value increases every year. It is suitable for investment in the short term, long term, or for rent, and it can make a return profit as well.

Mr.Yoji Kitaura, President and Co-Founder of Shinyu Real Estate Co., Ltd. said, “We are a one-stop service condominium consultant for investment and for living. We are a team of experts with a good understanding of foreign customers with 7 years of experience in the market with condominiums valued at more than 20 billion baht and over a thousand rental rooms. Ashton Asoke and Ananda condominiums have long been recognized by both Thai and foreign customers. This credibility in the market was a key reason we became a partner with Ananda to work with them to drive sales and involve our touch point between customer’s requirement and brand selling point. We firmly believe that this collaboration between Ananda and Shinyu Real Estate will deliver the desired sales targets.”

“Shinyu’s customers are both Thai and international. Overseas we specialize in Japan, China, Hong Kong, Taiwan, and Singapore, and our strategy and strength is to strive to be a Top-of-Mind brand by providing a full range of services with a team that takes care of our customers. In addition, we partner with leading local and international partners to create marketing plans and sell proposals to our clients. Previously, Shinyu has worked together exclusively with Tokyu Livable, Nomura, and Mitsubishi of Japan. Shinyu has been given the opportunity to partner with Ananda to market these luxury units, with a total value of over 250 million baht, with special prices and promotions.”

Ananda believes that international property buyers and investors will eventually return to prosperity, this will be aided by increased strength in tourism and health, both of which make Thailand a “World Class Destination”. When Thailand can reopen to foreigners, and the vaccination is consistent across the world, the Thai property market will once again be in strong demand for foreign investors.