Cross Hotels & Resorts Turns Attention to UK & Ireland Travel Markets

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After a successful roadshow to China recently, Cross Hotels & Resorts, a leading Asia-based hotel management company, is maintaining its pursuit of new markets with the appointment of Red Tree Representation UK, a dynamic travel firm that focuses on matching clients in the Far East and Southeast Asia with customers in the United Kingdom and Ireland.

In order to further develop the UK and Ireland as key source markets, industry veteran Rob Haynes will head up marketing and sales for Cross Hotels & Resorts. The appointment of the key travel executive will drive the growth of Cross Hotels and Resorts portfolio in as yet untapped markets.

To further promote Cross Hotels & Resorts, the company will be at WTM London 2019 from 4-6 November in the Thailand section at Stand No. AS700. At the annual travel show, which attracts over 50,000 global travel trade professionals, the focus will be on the introduction of Cross Hotels & Resorts leading brands; X2 – five-star hotels and resorts; X2 Vibe – lifestyle hotels and resorts; and Away – casual resorts and retreats.

Special attention will be placed on three main destinations. These are Bali with Away Bali Legian Camakila and X2 Bali Breakers; Phuket with X2 Vibe Phuket Patong; and Chiang Mai with X2 Vibe Chiang Mai, X2 Chiang Mai Riverside and Away Chiang Mai Thapae – A Vegetarian Retreat.

Paul Wilson, EVP – Commercial, Cross Hotels & Resorts, said, “The UK and Ireland are extremely important markets for Cross Hotels & Resorts. With a truly unique offering that needs to be taken to the market, I am delighted to have Rob spearhead our further growth plans from this market. Rob is highly respected and holds invaluable relations in these markets that will reaps rewards down the line.”

Meanwhile, bringing his knowledge and experience of helping Asian hotels develop business from UK and Ireland, Rob Haynes, Director of Red Tree, commented, “I am delighted to have been appointed to assist Cross Hotels & Resorts to grow sales across the UK and Ireland. Cross Hotels & Resorts has three very exciting and different brands and properties in destinations that I know UK and Irish consumers will really enjoy. I look forward to meeting with my colleagues in the UK and Irish travel trade to discuss our three brands and our exciting plans for the future.”

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