Huge year for Accor in Southeast Asia, despite the pandemic – over 9,000 new rooms signed in 12 countries and 21 hotels opened

Email

According to the latest report by Horwarth HTL, Accor Southeast Asia, Japan & South Korea signed more new hotel rooms than any other hotel operator in the region for 2020, with 9,243 rooms signed across the region’s 12 countries (Cambodia, Indonesia, Japan, Laos, Malaysia, Maldives, Myanmar, the Philippines, Singapore, South Korea, Thailand, and Vietnam). Vietnam leads the way, with 12 new hotels signed, while Indonesia, South Korea, and Japan also paved strong future growth for the Group. The results represent Accor’s second best year on record in terms of total number of keys signed.

The signings will see new lifestyle brands enter the region, and – in line with the group’s strategy to increase its footprint in luxury and premium hotels – one third of signings were in this sector. Flagship hotels include projects under the Fairmont, Pullman, Swissôtel and Sofitel brands. In addition, Accor will introduce new brands to the region including Rixos all-inclusive resorts, Tribe boutique lifestyle hotels, and Hyde premium lifestyle hotels and resorts.

“The fact that our Development team can continue to sign great hotels in the midst of the worst crisis the travel industry has ever seen, shows that owners have confidence in the long-term future of tourism and that our world-class brands, powerful distribution platforms and ALL lifestyle loyalty programme continue to drive value for both owners and guests as the industry recovers,” said Garth Simmons CEO Accor SE Asia, Japan & South Korea. “While this past year has been tough, the longer this crisis continues, the larger the appetite for travel grows and we are convinced that when people can travel again, there will be huge demand. Pipeline growth is the foundation of our success and I am excited by the quantity of projects being signed, but more importantly, by the quality of the hotels and resorts being delivered, which gives me great confidence that the future of travel is very bright.”

Pipeline hotels for Vietnam include the Sofitel Hanoi EcoPark Resort & Spa, Sofitel Residences EcoPark Hanoi, Hyde Resort Hoi An Hotel & Residences, Novotel Phan Thiet, Mövenpick Phan Tiet, Mövenpick Ho Tram, and Mondrian Residences Hoi An. Malaysia will welcome Swissôtel Kota Kinabalu, and Japan will debut the Pullman Okinawa Urasoe.

Despite the pandemic, Accor opened 81 hotels globally in 2020, representing 29,000 rooms, of which 21 hotels and 4,438 rooms were in Southeast Asia Asia (15%).