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JW Marriott Welcomes Multigenerational Travellers With Asia-Pacific Launch of “Family by JW” Program

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JW Marriott, part of Marriott International today announced the launch of the Family by JW program in the Asia-Pacific region. Inspired by the legacy of JW Marriott founders, J. Willard and Alice Marriott, Family by JW is a global initiative for children 5 -12 years old. Through vibrant partnerships and non-profit collaborations, and with exclusive on-property experiences, Family by JW is an innovative program designed for multi-generational families traveling together, whether they are exploring a bustling city or seeking relaxation on a tranquil beach.

Families traveling on vacations appreciate the combination of convenience, balance, discoveries and delightful experiences. Family by JW addresses these needs with a variety of meaningful and unforgettable experiences that will benefit all the family, long after vacation ends. Each of the almost 83 JW Marriott hotels and resorts around the world offers authentic opportunities for families to spend quality time together through engaging programming, brought to life by the brand’s three core pillars: Mindfulness, Togetherness, and Nourishing the Soul.

“Family by JW has been created specifically to cater to families traveling together, adding an extra dimension of fun and enriching experiences during their stay with us,” said Bruce Ryde, Vice President, Luxury Brands and Brand Marketing Asia Pacific, Marriott International.

“Across our luxury portfolio of 43 beautiful properties across Asia Pacific, we have seen an increased interest in family-oriented travel, and JW Marriott hotels are responding to this trend with a great series of curated experiences unique to each destination. By engaging children and parents through meaningful activities that are interesting and enjoyable for everyone, Family by JW lets every family create their own wonderful holiday memories that will last a lifetime.”

Mindfulness
With JW Marriott, the journey is simplified so families can do less and enjoy more. Great vacations begin with thoughtful touches such as In-Room Check-in at JW Marriott Hotel Kolkata and JW Marriott Phuket Hotel & Spa (upon request), Prioritised Check-in at JW Marriott Hotel Medan, and VIP kids check-in with mini steps at JW Marriott Hotel Shanghai Changfeng Park.

Kids’ Clubs at selected JW Marriott hotels offer babysitting services while parents get to be mindful and present in the moment with some well-deserved ‘me’ time at the spa. JW Marriott Hotel Mumbai Sahar gives kids fun and educational behind-the-scenes hotel tours, and JW Marriott Hotel Shanghai Changfeng Park arranges kids-only weekend stays with LEGOLAND Discovery Center. Kids can also have sleepovers at the Ocean Park aquarium just opposite the hotel. The fun continues for kids and parents with in-room tents at JW Marriott hotels in Macau, Surabaya and the soon to be opened JW Marriott Marquis Hotel Shanghai Pudong, where playtime spent together creates precious childhood memories.

Togetherness
At JW Marriott, spending quality time together becomes interesting and engaging, with fun activities designed to appeal to the whole family. JW Marriott Phu Quoc Emerald Bay Resort & Spa offers easy cycling tours for all ages. JW Marriott Hotel Mumbai Sahar and JW Marriott Hotel Kolkata organize informative city tours and heritage walks. JW Marriott Phuket Resort & Spa offers Family Shibori tie dyeing, fish feeding, an on-site turtle shelter and educational center and beach clean-up activities.

Nourishing The Soul
Healthy bodies and healthy minds go together with JW Marriott’s deliciously nourishing menus. Kids are encouraged to take an interest in healthy food choices with cooking classes with the whole family, and discover new taste sensations with local flavors. At JW Marriott Hotel
Kolkata, JW Marriott Hotel Mumbai Sahar, JW Marriott Dongdaemun Square Seoul and JW

Marriott Jaipur Resort & Spa, kids get to make their own cupcakes and pizzas. Delightful hotel-specific programs also include a ‘Picnic on the lawn’ at JW Marriott Macau, an intriguing costumed ‘Travel Through Time’ family high tea at JW Marriott Hotel Qufu, and a memorable ‘Kukas ki Chaupar’ evening high tea with entertainment and elephant rides at JW Marriott Jaipur Resort & Spa.

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