Novotel, a beloved midscale hospitality brand, is pleased to announce that it has teamed with four international design teams to bring the brand’s new vision of modern, 21st century style to the world. Following an intense worldwide design pitch, Novotel chose four winning concepts that will be brought to life at Novotel locations around the globe, shifting Novotel from a standardized brand to a hospitality leader in the midscale hotel space. By choosing four distinct concepts, Novotel will provide flexibility to its owning and franchisee partners, allowing each to choose and customize an ideal style that best suits the unique character of the destination.
“Novotel has embraced a new vision in terms of hotel design,” said Nadège Keryhuel, Vice President, Novotel Brand. “We are excited to work with four outstanding design teams, who will help us creatively transform our hotels through a set of distinct visions of modern, premium hospitality. Our goal is to achieve a signature hotel experience, without standardization, from check-in to check-out – a major evolution for the brand and a leading approach in the midscale segment.”
The brand’s new design partners exhibit a strong vision on the evolution of societal behaviour and recent consumer trends across Europe, Latin America, Middle East, and Asia. During the new design strategy’s global call to action, design teams were invited to submit concepts that included a lively social hub that would appeal to locals as well as guests; and a modern, intuitive and ageless design that incorporates high-quality, sustainable materials. The winning concepts will now be brought to life, not only in the rooms, but also within hotel common areas such as the social hub, fitness spaces and spas – ensuring that every moment at a Novotel is designed with purpose and for maximum guest enjoyment.