The outstanding diversity of Thailand’s tourism products is to rise to a whole new level with the opening of a brand new wing with state -of-the-art of leisure facilities and room types for business and leisure travellers. Guests staying at the hotel can look forward to the new 16-meter x 60-meterSignature Pool, consisting of a water playground anchored by a Wibit adventure course running down the middle of the pool, the first hotel in Thailand to feature this inflatable adventure float. The hotel targets five key market segments: Romantics, Families, Friends, Creative MICE and Weddings.
The hotel is projecting that 60% of the clientele will be Thais and Thailand residents, with 30% from regional source-markets such as Korea, Singapore, Malaysia, Taiwan, and 10% from Long haul markets. Demographic segments include the Insta-generation, new luxury millennials and recent parents.
Mr.Ianic Menard, AccorHotels’ VP Sales, Marketing, Distribution Upper Southeast & Northeast Asia and the Maldives “SO is AccorHotels’ audacious and spirited luxury brand — one-of-a-kind properties with stylish creation and playful experience. SO Sofitel Hua Hin is the model for SO Sofitel resorts in Asia. It complements the SO Sofitel Bangkok which was opened in Feb 2012.
An SO Sofitel branded hotel is due to open in Samui, with 83 keys in 2020, with additional properties following in destinations such as Jakarta, Paris, Dubai and more.
SO was created as the lifestyle label with the objective of offering a new experience and modernity to the brand, while still leveraging Sofitel’s luxury positioning & brand awareness. As places to be and be seen, SO Sofitel hotels are known for their local energy and rebellious take on lifestyle luxury as well as their impressive creative collaborations with preeminent fashion designers.”
According to Ms.Chidchanok Pasinpong, General Manager of SO Sofitel Hua Hin “This expansion is designed specifically to meet the evolving needs of clientele, the need for more experiences. Our chic SO fans have also grown over the years and many are now parents, yet they still love the style of SO and requires facilities and activities that can support their stay.”
SO Sofitel Hua Hin new wing brings the total number of guest rooms, suites and villas from 78 to 109.
The new SO Studio and SO Lofty Pool Access rooms feature an open concept design complemented with a customized television/wardrobe console which can swivel and can be enjoyed from the bathtub or bed. The refurbished SO Comfy Pool Access and brand new SO Lofty Pool Access rooms boast private outdoor terraces providing direct access to the Signature Pool.
Recreation facilities include Kids Tent and playground with activities all day long. Parents can relax by SO Sundae. Additional features a tennis and basketball court and pickle ball court, SO WONDERLAND mini-golf highlight, 18 hole themed adventure golf for all ages to play will open in December 2018.
Said Chidchanok “These facilities can also be adapted to cater to weddings, events and the MICE business, anyone seeking creative backdrops in which fun is incorporated.”
Chidchanok added, “We are seeing an increase of new digital companies who seeks modern facilities to reflect their business. New type of business to come includes the latest e-sports championship. We have also retained our core happenings such as the SO beach party, Gin & Jazz, etc.”
‘AccorHotels now has an existing portfolio of 81 hotels with 20 hotels expected to open by 2020. It is the largest international hotel operator in Thailand, with a total of 11 brands represented nationwide, especially in Bangkok, Phuket and Pattaya’ added by Ianic.