Sansiri Public Company Limited, Thailand’s leading full-service real estate developer, has been in the forefront of putting the safety of its employees, customers, partners and community first since the onset of the COVID-19 outbreak. Thanks to “Sansiri Care”, the company’s commitment to providing the best customer care is vital to Sansiri’s success. Priding itself on customer trust, the company has performed exceptionally well, with record-breaking sales of US$340 million (Bt11 billion) in Q1 of 2020, up 70% YoY from 2019.
“Sansiri, along with its subsidiary Plus Property Management, has introduced ‘Sansiri Care‘ safety measures to counteract the effects of the coronavirus crisis at our properties, construction sites and headquarters. This is in line with the company’s policy of making customers’ safety and health concerns our top priority. All the necessary resources and safety protocol are in place to provide the best care, mitigation and services for our customers including over 100,000 families during these critical times”, said Mr. Apichart Chutrakul, CEO of Sansiri.
Inspired by Sansiri’s commitment to build a human-centric culture, Sansiri Care consists of 3 pro-active measures of Prevention, Care and Engagement. ‘Prevention’ includes all the necessary steps to contain and keep the virus from spreading. These include frequent on-site disinfectant spray, cleaning of the common areas and sales offices every 1-2 hours, cleaning of units prior to customers’ inspection and ownership transfers, and clearly displaying the “Sanitized Certified” signs at safe, sanitized zones. Sansiri has been continuously distributing sanitary masks and essentials to all its staff, residents and the local communities surrounding its projects in Bangkok, Phuket, Hua Hin, Pattaya, Chiang Mai and Khon Kaen. Alcohol based hand sanitizers are placed in all common areas and construction sites while the temperature of each of the residents and staff is taken upon entry into all properties. Meanwhile, private one-on-one property tours are arranged to reduce large gatherings and mandatory daily staff training on safe COVID-19 sanitary and hygiene practices are in place. Additional care has also been given to Sansiri’s overseas agents, partners, and customers in Hong Kong, Singapore and Taiwan where over 4,000 sanitary masks have been distributed.
As part of the ‘Care’ guidelines, Sansiri provides special privileges and promotions to support proper customer care and convenience during this time of crisis. Free online medical check-ups via Samitivej Virtual Hospital are available through the Sansiri Home Service Application (HSA), with a 20 percent discount on medication and free delivery. Sansiri’s HSA also provides additional discounts and privileges that can be received for essential supplies, groceries and food delivery.
The ‘Engagement’ measures span quarantined residential care and contingency plans. Sansiri has adopted these measures to help facilitate doctor appointments, evacuate infected patients, and provide special garbage pick-ups for quarantined residents and contaminated materials.
In support of its customer services and business due to travel bans sparked by the lockdown and to respond to the health concerns of our customers, Sansiri has developed a number of convenience-focused alternatives such as multi-channel virtual property tours and experiences for property previews on various digital platforms, and a 24-hour online booking and purchasing service center. For recent customers, transfers have been postponed during this period for their convenience, and a third-party property inspection service to ensure the specifications of their units meet professional standards will be offered.
With the world adapting to the new normal, Sansiri continues to retain its leadership mantle in the property sector by establishing itself as Thailand’s leading property developer with comprehensive after sales services. The company’s strengths include adopting a firm policy of putting customers’ health and safety first during and after the coronavirus crisis and its stellar performance through a tough time.
Sansiri has been able to achieve an all-time high of US$340 million (Bt11 billion) in sales in the first quarter of 2020, up 70% from the same period last year. On the back of this momentum, Sansiri is projecting a sales target of US$370 million (Bt12 billion) in Q2, sustaining itself as a secure and stable company with healthy, substantial cash flow reserves. To date, Sansiri has already racked up US$195 million (Bt6.3 billion) in sales in Q2 accounting for already 50% of its target within the first month alone.
Despite limited travel and the government’s nationwide restrictions now being gradually relaxed, Thailand still remains dear to the hearts of investors and travelers. With its sandy beaches, tropical islands, award winning street food, and rich culture, many have put Thailand on top of their bucket lists, post-COVID-19.
Thailand’s central geographical location in Southeast Asia makes it a hub for commerce and tourism. Moreover, Thailand’s health care sector is one of the world’s best and most affordable, given its successful handling of the coronavirus pandemic with relatively low infection and death rates.
The appreciation of the Hong Kong dollar against the Thai baht, visas on arrival and its close proximity to Asean-member countries are making it a favourable destination for Hong Kongese people looking to invest in Thailand.
With the Thai government reopening its economy, Thailand is bouncing back on strong economic indicators and Sansiri is set to perform well in the post-COVID-19 new normal by focusing its attention on making our customers at home and abroad and their health and safety needs our priority.
“The real estate sector will be a challenging one, post-COVID-19, but Sansiri is optimistic about Thailand’s potential to attract investors and visitors over the long term. At Sansiri, we believe in our human-centric approach to business. Once you are a Sansiri customer, you can rest assured that you will be well taken care of by the best people, and experience our most innovative technology and services. You’ll receive the utmost in customer care in the interests of health and safety now and post-COVID-19 as the new normal is here to stay,” says Mr. Apichart Chutrakul.
Sansiri has just launched its new Hong Kong Sales Gallery that has been thoroughly sanitized according to Hong Kong’s health and safety regulations. The sales gallery is located at Unit 1503, 15/F, Ruttonjee House, Ruttonjee Centre, 11 Duddell Street, Central, Hong Kong. It’s open Monday to Friday (9am-6pm) and Saturday (9am-12pm). For more information, call +852-2155-9802.