Frasers Hospitality gives back to over 200 ‘Kindness Heroes’ worldwide


Frasers Hospitality, a member of Frasers Property Group, has concluded its ‘Remembering Kindness’ campaign, announcing today that over 200 individuals or ‘Fraser Kindness Heroes’ – will each be granted with a complimentary stay at one of the global hospitality operator’s award-winning collection of serviced and hotel residences, and boutique hotels across the world.

Launched in December 2020 as part of Frasers Hospitality’s #FraserCares initiatives, ‘Remembering Kindness’ is a global campaign that seeks to celebrate kindness by recognising and rewarding those who have gone beyond the call of duty to help others in need.

As part of the campaign, members of the public have nominated individuals in their communities who have performed acts of kindness for the benefit of others. The campaign has received entries spanning across 16 countries globally, ranging from Singapore, Australia, Japan and China to Bahrain, Nigeria, Germany and the UK.

Submissions have highlighted individuals from all walks of life – from those volunteering to help others in need, healthcare professionals and essential services workers, to those going out of their way to provide daily essentials for the underprivileged and creating inspirational platforms to help those undergoing difficult circumstances.

Highlighted Fraser Kindness Heroes from Australia include 28-year old Jamal Elsheikh and 75-year-old Stella Hitchins. Jamal launched “One Love Australia” to help educate youth about inclusivity and diversity after being a target of a racially motivated attack, while Stella is well-loved in her local community for how she looks after much-needed daily essentials for the underprivileged. The campaign also illustrates that age is not a barrier to making a positive difference in the community.

“Reading all the inspiring entries that have come through as part of our ‘Remembering Kindness’ campaign was extremely heartening and inspiring. In today’s tough climate, these stories serve as strong reminders that an act of kindness, whether big or small, have a positive impact.

“We look forward to giving back to our ‘Kindness Heroes’ and providing them with a special experience with us. This is our way of thanking them for supporting others during these challenging times,” said Mr Koh Teck Chuan, CEO of Frasers Hospitality.

In line with the celebration of kindness, Frasers Hospitality will also mark its 23rd anniversary this week by honouring its outstanding employees across the world. These employees – or ‘Everyday Heroes’ – have not only contributed positively to their respective roles but have also displayed great acts of kindness and the willingness to go the extra mile to help fellow colleagues, guests, and the wider community.

Mr Koh shared, “In the past year, we have seen our teams help and encourage each other, working hard together to ensure guests and colleagues stay safe.  Everyone is a hero too. However, there are those who have gone way beyond what was required of them and so, they deserve to have their efforts recognised and celebrated.”