Frasers Hospitality Launches A New Website With A Promise Of Flexibility

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Frasers Hospitality, a member of Frasers Property Group, launches a new user-friendly website and a #FraserFlexibility promise that accommodates the new way of travelling.

Frasers Hospitality is running a ‘Welcome Back Offer‘ to celebrate the new website. The promotion offers a double discount for guests staying at Frasers Hospitality suites and properties. From now to 31 December 2021, guests enjoy up to 50% off best flexible rate at participating Frasers Hospitality properties in North Asia and Asia Pacific when they book direct for stays between now and 31 March 2022. Once they have completed their stay, guests will receive a 20%-off voucher for their next stay if they are a Fraser World member*.

New Digital Transformation

Frasers Hospitality has transformed its digital infrastructure as part of its commitment to continuous innovation and delivering memorable experiences that cater to customers’ evolving expectations.

The website now ties all its services, promotions and content under a single dashboard, and offers a curated experience based on guests’ preferences and behaviours. From millennials looking to quench their wanderlust to executives setting up home in a new city, Frasers Hospitality’s website offers the best rate guarantee for serviced apartments and hotel residences whenever they book direct.

Mr Mark Chan, Chief Operating Officer at Frasers Hospitality, said, “We were in the midst of developing a new website when we had to grapple with COVID-19 last year. The pandemic reinforced the urgency to enhance the digital experience on our website. As travel picks up again, we are ready to meet the demands of the post-pandemic traveller who seeks convenience and flexibility on their trip.”

The website’s launch marks a milestone in Frasers Hospitality’s long-term digital strategy to offer tech-savvy solutions and interactive experiences – not just online but at its properties too. Frasers Hospitality has rolled out a digital concierge platform that brings housekeeping services and the information desk to rooms virtually, paving the way for a contactless experience that guests would want. This service is currently available at various properties including the UK, Australia and Singapore.

Welcome Back With #FraserFlexibility

For travellers who wish to make last-minute changes to their booking, Frasers Hospitality’s properties will offer flexible bookings as part of its #FraserFlexibility promise.

Frasers Hospitality has also upgraded its Fraser World loyalty programme to reward its members with more promotions and perks. Both new and existing members who make reservations from 1 December to 2021 to 31 December 2021 will receive up to triple the points, depending on their tier status. Members will soon be able to make full or partial redemptions – they can use points, cash or both – when they book stays at participating Fraser World properties**.

As travellers return to the places and people they love, Frasers Hospitality commemorates these reunions with its latest brand film. Talents, who are featured in Frasers Hospitality’s print advertisements and the film, included long-stay Fraser residents and winners of the #StarsOfFraser social media talent-hunt campaign held earlier this year.

Filmed over three days, it reminds travellers of the connections they have missed with loved ones, friends and even business contacts. As people make plans to reunite with places and faces they love, Frasers Hospitality is ready to host them as they make new memories around the world.

“Travelling can be stressful, even without the added worry of dealing with pandemic travel protocols. We want our guests to enjoy every stay with us, and enjoy a seamless experience even if they have to change their plans. As they return to places they love, we hope that our guests will make Frasers Hospitality properties their accommodation of choice, every time,” added Mr Chan.

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