Oakwood Drives Service Innovation with Launch of CABB Taxi Service for Guests in Bangkok

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Oakwood® has introduced a new service concept to deliver optimum guest comfort and convenience while commuting in Bangkok, Thailand. Through a creative partnership with Asia Cab Co. Ltd, Oakwood Suites Bangkok pioneers the premium “CABB” taxi service that allows guests to travel in luxury and style. Renowned for its distinctive approach to residential lifestyle, Oakwood’s latest service innovation follows the launch of Asia’s first mobile club lounge at Oakwood Premier AMTD Singapore, which redefined the evening cocktail concept at executive lounges in traditional hotels.

Inspired by the quintessential London taxis, CABB’s fleet of elegant blue wagons and liveried chauffeurs make a prestigious statement amidst Bangkok’s bustling traffic. Each CABB chauffeur is well-trained according to stringent driving standards as well as Oakwood Clean360, a robust global programme to ensure the health and safety of all guests. A partition screen, separate air-conditioning and cashless system safeguard passengers from physical contact. Equipped with an intercom, USB charger and complimentary Wi-Fi, guests are assured of seamless communication while on the roads. The wagon sits up to five passengers including wheelchair access.

“Service innovation is a pillar of Oakwood’s hospitality excellence. As our industry is on the cusp of change, there is an urgency to evolve our services according to guests’ expectations in order to retain our leadership position. Oakwood’s mobile club lounge concept brought evening cocktails directly into guests’ personal sanctuary whilst CABB is the creative solution for guests to travel around Bangkok in luxurious comfort and absolute peace of mind. We strive to reimagine the Oakwood experience so that our discerning guests will continue to enjoy the highly differentiated residential lifestyle that is unique to us,” said Paul Stocker, vice president, operations of Oakwood.

Newly opened in January 2020, Oakwood Suites Bangkok offers contemporary luxury to seasoned travellers who demand the best. With a total of 228 well-appointed studio, premier, one-and two-bedroom apartments that cater to the diverse needs of travellers on business or leisure, the property is designed for guests who expect unobtrusive service tailored to individual needs.

“Being the first hospitality partner to offer CABB services in Thailand is a mark of distinction for Oakwood Suites Bangkok. Apart from the novelty of daily commute in CABB’s elegant vintage-style wagons, our guests can enjoy total convenience and relax in comfort while on the road. This is a priceless privilege for busy travellers in Bangkok and we hope to be able to extend this across more of our properties soon,” said Lina Abdullah, regional general manager, Oakwood, Thailand, Cambodia, Myanmar.

Oakwood Residence Sukhumvit Soi 24 will be the 2nd property under Oakwood in Thailand, to offer CABB services after the successful partnership launch with Oakwood Suites Bangkok.