The Pizza Company launched the new “New York Pizza XXXL” with 4 tantalizing toppings that have been prepared with the identity of authentic New York Pizza taste, as well as introducing ‘Ice – Paris Intarakomalyasut’, the very first XXXL Pizza brand ambassador in Thailand in the past 10 years who represents the modern generation that treasures a fun lifestyle. It is expected to make no less than two hundred million baht over the course of 4 months. The new “New York Pizza XXXL” is now available in two sizes: an 18-inch XXXL size and a 15-inch XXL size for dine-in, takeaway and delivery at a starting price of only 379 baht until 30th April 2021.
Mr. Panusak Suesatboon, General Manager of The Pizza Company under the operation of The Minor Food Group Public Company Limited, said that following the success of the launch of the phenomenal menu “New York Pizza”, the 18-inch authentic New York style pizza that doesn’t fit a regular box with its massive size in late 2020, it was a great phenomenon in The Pizza Company history because of it’s an astounding record within 14 days with more than 200,000 orders. Therefore, it is time to bring back the new “New York Pizza XXXL” with more delicious toppings. To make the return of “New York Pizza XXXL” even bigger, The Pizza Company has introduced the New York XXXL Pizza Ambassador for the first time in Thailand over the past 10 years. ‘Ice- Paris Intarakomalyasut’, the top young actor and singer in Thailand with a half-caste look who represents the new generation that favours a modern and fun lifestyle and is friendly, has become the new face of the New York Pizza XXXL. The new “New York Pizza XXXL” will last until 30th April 2021, and it is expected to make no less than two hundred million baht over the course of 4 months.
Mr. Panusak continued that “New York Pizza XXXL” was launched with its 4 brand-new toppings that have been created to bring out the identity of authentic New York taste. The homemade dough is uniquely fragrant, thin and soft, topped with New York-style toppings: 1) Margarita – a mouthwatering selection for cheese lovers with quality cheese and top-of-the-line ingredients like large tomatoes, 2) Carbonara – another popular pizza topping with a unique carbonara sauce, complimented by flavorful bacon and crowned with Onsen eggs and parmesan cheese which is inspired by an authentic Italian Carbonara recipe, 3) Parma Ham – another teasing option for those who crave Italian-style pizza with a mellow combination of Parma Ham and big pieces of juicy pineapple, and 4) Seafood Mania for seafood lovers with special garlic butter sauce that matches perfectly with the taste of shrimp and squid. New York Pizza XXXL is available in 2 sizes, including an 18-inch XXXL size for 399 baht and a 15-inch size for 379 baht available for dine-in, takeaway and delivery.
For the marketing strategy in 2021, The Pizza Company will continue to focus on adaptation to the overall situation of the market to meet all customers’ needs as in the past year. There have been a great number of promotions which have been well responded by customers, such as “Buy 1 get 1 Free” which was well received during the popular delivery trend. The Pizza Company has also responded to measures to prevent the infection by using the ‘Zero Touch Delivery’ since the beginning of the COVID-19 pandemic. In addition, there have been customer engagement activities, such as the “Pizza for You” campaign serving pizza with a heartwarming message to all customers which received a lot of impressions from customers. Moreover, The Pizza Company is also preparing to launch new menus, services and activities to attract customers throughout the year.
“The Pizza Company will focus on bringing out new innovation (Product & Service Innovation) by creating modern and creative menus, services and activities to create a phenomenon and light up the year. The suitability of the current situation is taken into account in every product and service launch according to the preference of the majority of customers to gain a good response.”
Find out more about The Pizza Company by The Minor Food Group Public Company Limited at
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