Central Food Retail launches ‘THE BAKER’ premium bakery shop with Your Everyday Artisan Baker concept to attract millennials

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Central Food Retail under Central Retail responds to the popularity and growth of the bakery market in Thailand by launching “THE BAKER”, a new bakery shop at Tops market and Central Food Hall. Set to become a new destination for bakery lovers, THE BAKER meets the demands of new generation consumers with a concept of “Your Everyday Artisan Bakery”.

European-style baked goods come with an Asian twist, created by experienced master bakers, using premium ingredients. Every piece is baked fresh daily. THE BAKERY is set to become the best bakery in supermarkets.

          Stephane Coum, CEO of Central Food Retail under Central Retail, said, “The bakery market in Thailand is growing fast as consumers tend to consume more bakery products due to convenience and availability. Bakery products can be consumed as main meals. At the same time, the pandemic has halted traveling, so people seek other ways to indulge themselves. One of the ways is to eat something new and delicious, and they also consume food content on social media. Usually, the main consumers of Tops and Central Food Hall’s bakery zone are Gen X and Gen Y consumers who come here to shop at our supermarkets. To give our bakery zone a new image and to cater to a wider group of consumers, as well as to attract the new generation and millennials who are a third of the population with high contribution to the economy, we are launching THE BAKER premium bakery shop at Tops market and Central Food Hall with a concept of Your Everyday Artisan Baker. We offer freshly baked products using premium ingredients to promise quality and satisfaction. There are key success factors that will make THE BAKER a top-of-mind bakery for consumers.

  • Master Baker & Pastry Chef – A team of experienced master bakers and pastry chefs from Thailand and overseas are assisted by a team of professionally trained staff members.
  • Trend Setter – THE BAKER will excite consumers with new menus and trends from around the world. Consumers in Thailand can enjoy signature baked goods such as croissants, brioches, classic European bread and loaves, “Asian Trendy” artisan European bread/pastries with an Asian twist, and light meal options like premium sandwiches and savoury Asian buns. Every item is freshly baked. There are also desserts and special treats for every season.
  • World Class Quality: Using premium ingredients, THE BAKER uses 100% real butter from Brittany, France, which is known for its aromatic French butter. Other ingredients are sourced from the best places from around the world. This is to ensure the best taste and texture, comparable to famous bakery brands, at affordable prices.
  • Design – The design is white and minimal, while the display allows customers to browse the products conveniently.

            “Central Food Retail is confident that THE BAKER will offer another level of experience and give our consumers premium deliciousness at affordable prices, while also offering convenience through our omnichannel platforms at over 60 Tops market and Central Food Hall locations, online via www.tops.co.th, and on Grab application under GrabFood. We aim to transform all our bakery zones at Tops market into THE BAKER within 2022,” said Stephane. 

            For more details, latest updates and promotions from THE BAKER, follow Facebook: The Baker Thailand.

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