Monkey Shoulder launches #MakeItMonkey Campaign to spice up Songkran

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Monkey Shoulder, the free-spirited, fun loving blended malt owned by William Grant & Sons, offers consumers ways to amp up the fun factor this Songkran with its #makeitmonkey campaign. The brand’s latest campaign focuses on showcasing Monkey Shoulder’s cheeky personality and invites everyone to join the brand in indulging in a little playful escapism, starting with Songkran.

 The cheekiest brand in the world of whisky, Monkey Shoulder was born to challenge convention and change the way people think about and drink Scotch. At its core, it’s a delicious blended whisky made for a new generation of whisky drinkers as a mixing spirit that offers an endless array of possibilities and fun. With Monkey Shoulder, there is no time like the present and there is no better time than Songkran to get playful and reward fellow fun-lovers with exclusive experiences and brand merchandise.

 To freshen up the hot Songkran in Thailand, Monkey Shoulder has created an exclusive Songkran ‘Refuel Your Party’ kit, designed to liven up any party. Each kit includes must-haves for an epic Songkran celebration, from pocket-sized water guns to a vibrant Monkey Shoulder tee, a bottle of Monkey Shoulder for endless delicious possibilities and a connection to Monkey Shoulder Mixcloud for infectious beats that’s sure to keep the party going. Whether it’s poolside with friends or with loved ones at home, you’ll have everything you need to have a blast this Songkran!

“For Songkran this year, we wanted to put our own spin on this momentous occasion and #MakeItMonkey while rewarding cheeky merrymakers in the process. We’ve thrown out the rulebook, or at least the perception that whisky is a drink best enjoyed alone, and created a special kit that offers not only essentials that amp up the fun factor, but are also best enjoyed when shared. With Monkey Shoulder, there’s always room to inject some fun. Despite the restrictions on Songkran this year, we want people to get creative and show us their funniest Songkran moments from home and how they #makeitmonkey.” says Samuel Ng, Regional Brand Ambassador for Monkey Shoulder.

To reward fellow fun-lovers, from 8-14 April Monkey Shoulder is launching a competition on social media, where Songkran merrymakers are invited to share their best and funniest at-home Songkran moments for a chance to win big on exclusive gifts. Simply share an Instagram post of your funniest at-home Songkran moment, tag @monkeyshouldersea and @makeinmonkey.th, hashtag #MakeitMonkey to be in the running! Winners will be selected and announced on Monkey Shoulder’s Instagram profile @makeitmonkey.th on 15 April 2021. A total of 5 lucky winners and their plus-ones will receive a special Monkey Shoulder ‘Refuel Your Party’ kit, as well as an exclusive bar-hop experience around Bangkok’s hippest bars. Good luck, and may the cheekiest merrymakers win!

* T&Cs apply

For more information on upcoming activities and giveaway, visit https://www.instagram.com/makeitmonkey.th