Tetra Pak, a world-leading processing and packaging solutions company, announces the launch of Tetra Pak® Craft — a new type of packaging material which uses unbleached paperboard made from FSC™-certified wood with a unique visual effect. The removal of clay coating gives the product a natural look and feel which stands out on the shelf and reinforces environmental credentials of beverage cartons. Offered in natural colour variations, Tetra Pak® Craft package creates the appearance of bare paperboard with wood fibres, projecting the sensation of natural, fresh from the farm product. Such authentic-looking packaging quickly communicates the brand values, helping companies revitalise the look and feel of their products.
In Thailand, Tetra Pak launches this innovative packaging in collaboration with Malee, one of the leading fruit juices and beverages companies, which now offers seasonal Aomori apple juice imported from Japan in Tetra Prisma® Aseptic 1000 Square and Tetra Brik® Aseptic Slim Leaf 200ml using Tetra Pak® Craft packaging material. The new product was launched at THAIFEX-Anuga Asia 2020 in late September and now is available at major retail stores in Bangkok and big cities throughout the country.