Swensen’s Delightedly Launches “Swensen’s Craft Bar” – the First Flagship Store at Siam Paragon

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Swensen’s (Thai) Ltd., has released “Swensen’s Craft Bar” as a new flagship store in the middle of Bangkok, highlighting its leadership in the ice-cream industry. Swensen’s is presenting its spotlight on the 6 new crafted ice-cream flavours made with premium quality ingredients, elevating an unforgettable experience with Swensen’s confectioners. In the hope of blending into the new generations market, who seeks uniqueness and challenges, and drives the overall sales growth by 50%. The new Swensen’s Craft Bar is now ready to serve from today onwards at G Floor, Siam Paragon ONLY.

Mr Anupon Nitiyanant, General Manager of Swensen’s (Thai) Ltd., a subsidiary of The Minor Food Group Plc., revealed, “to highlight our leadership as an ice-cream expert who wishes to offer an unforgettable experience to our customers, Swensen’s has now launched the new flagship store under the concept “Swensen’s Craft Bar” to fulfill the needs and lifestyle of customers in this new era. In Thailand, this is the first time ever, with freshly craft ice-cream by our confectioners, serving in front of the customers offering a stunning experience like never before.

The Swensen’s Craft Bar is the next level of success flourished from the up-country flagship store model that has received great feedback. The store has been crafted with a unique identity, particularly for this craft bar, delivering Swensen’s long lasting stories. The Swensen’s Craft Bar at Siam Paragon is the first and only ice-cream craft bar in Thailand located in the prime location at the center of the city where diversity shines, whether it be people, generations, races or lifestyles that are actively seeking challenges. We expect that the opening of Swensen’s Craft Bar will attract the world of social media and ace in the growth of overall sales by 50%,” concluded Mr Anupon.

On the other hand, Mr Napol Sirimongkolkasem, Head of Marketing, Swensen’s (Thai) Ltd., a subsidiary of The Minor Food Group Plc., added, the Swensen’s Craft Bar is targeting teenagers, students, workers, and influencers, offering an unforgettable extraordinary experience in ice-cream dining crafted with premium ingredients by a confectioner, along with a modern minimalist interior design that is most suitable for social media photography. The Swensen’s Craft Bar also demonstrates the crafting of the ice-cream by experienced confectioners at an opened craft bar, opening a fascinating experience to the customers and highlighting the leadership as a true ice-cream expert.

For the first phrase, Swensen’s has paraded 6 new crafted ice-cream flavours, to tackle a variety of customers, including Pistachios Ferrero – crafted ice-cream with a mixture of chocolate coated hazelnut, thin crispy waffle, crushed hazelnut, and topped with signatured pistachios ice-cream; Black Truffle – with black truffle and a special milk cream recipe as the main ingredients; Mixed Berry Sorbet – sweet and sour ice-cream made with strawberry, blueberry and raspberry; Reese’s Peanut Butter – a rich peanut butter ice-cream with an intense scent of peanut and milk chocolate; Rose Lychee Sorbet – a rich crafted ice-cream with a sweet scent of roses and pieces of real lychee fresh; and Creamy Peach – a secret recipe milk ice-cream blended with peach puree and real peaches,” closed Mr Napol.

“Swensen’s Craft Bar” is now ready to serve, offering a stunning experience and the sweetest taste of sweetness in Swensen’s style, from today onwards at Siam Paragon, G Floor ONLY! For more information, please contact media relation department, “Swensen’s” Telephone: 02-365-6934, Facebook Fanpage: https://www.facebook.com/weloveswensens or instagram: https://www.instagram.com/we_love_swensens

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