Tetra Pak and NCP Launch New HOTTA Brand Products in UHT Carton Packages

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Tetra Pak, a world-leading processing and packaging solutions company, and New Concept Product Co., Ltd. (NCP), announce the launch of the new HOTTA brand products — ready-to-drink (RTD) ginger beverages for the next generation.

Available in two variants, HOTTA Ginger Cool (ginger and Manuka honey flavour) and HOTTA Fusion Cool (ginger and lime flavour), the new HOTTA drinks will be offered in Tetra Pak’s Tetra Prisma® Aseptic 250 Edge DreamCap™ 26. This is the first launch of a RTD ginger beverage in paper-based aseptic carton packages in Thailand.

Ginger drinks belong to a category of beverages with proven health benefits. Gingerol, the main bioactive compound found in fresh ginger (which activates spice receptors on the tongue) is responsible for most of ginger’s medicinal properties. Sometimes labelled as the next “superfood”, ginger is known for its neuroprotective and gastroprotective properties. Regular ginger intake is associated with multiple health benefits, which include boosting the immune system, helping with digestion, decreasing glucose levels and improving sleep.

HOTTA brand is the market leader in herbal beverages for holistic healthcare especially the most well-known and popular HOTTA instant ginger powder. It has been offering ginger-based products to the Thai market for over three decades. “HOTTA Ginger Cool” and “HOTTA Fusion Cool” take the successful HOTTA brand into the new age, bringing it closer to the young generation of health-conscious consumers. The stylish Tetra Prisma Aseptic 250 Edge with DreamCap™ 26 offers a convenient size with re-sealable one-step closure for a comfortable drinking experience. The octagonal package sets itself apart on the shelf with its eight sides which endorse a unique brand identity that will draw consumers’ attention. And with Tetra Pak’s high-standard aseptic technology and light-oxygen barriers of aseptic packaging, the new drinks fully maintain their properties during transportation and storage, keeping all the nutrients in the package safe for a year without the use of any preservatives. As a result, HOTTA brand beverages in Tetra Pak UHT packages deliver to consumers all the benefits of ginger, supporting good holistic health for everyone everyday. This is the first-ever combination between aseptic packaging innovation from Tetra Pak and the RTD ginger beverages from HOTTA, presenting the new HOTTA Cool products that can boost your immunity anywhere, anytime…

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