The Coffee Club, an Australian coffee specialist, has strived forward with an aim to become the number one ‘All Day Dining’ Café in Thailand by changing the concept of expanding Thai customers base offering wide variety of tasty food and beverage menus, reflecting being a “Live Hub”, a full-service café that caters to everyone’s need every day and every occasion.
The Coffee Club welcomes the festive season of happiness by organizing a very exclusive Festive Menu set to meet the needs of customers in every branch. Along with serving a wide variety of food and beverage menus to all customers throughout the day from morning until evening, whether it be All Day Breakfast, sandwich, pasta, steak, bakery, and signature coffee menus from the world-class quality coffee blend. After the relief of the Covid-19 lockdown, it was found that the overall growth trend has improved tremendously. The Coffee Club now offering 100% full-service in Bangkok and nationwide, over 30 branches, targeting both Thai and Foreigner customers equally at 50:50 ratio.
Mrs Nongchanok Stananonth, General Manager of The Coffee Club; a subsidiary of The Minor Food Group Pcl., stated that The Coffee Club emphasizes on reflecting the selling point of being the most popular coffee store and the provider of an ‘All Day Dining’ Café service brand in Australia to Thai market offering a wide variety of tasty food and beverage menus with an explicit service in a modern designed store with a warm and relaxing atmosphere and offers several dining corners suitable for all occasions. The most important point is the response to the needs of customers offering products at an affordable price. For the year 2022, The Coffee Club emphasizes on Thai customers base to answer the need of the new lifestyle in this new era, as well as being the restaurant suitable for tourists during the high season. Additionally, expanding product and service base corresponding to every celebration in order to reflex The Coffee Club’s position as “Live Hub”, a full-service café that caters to everyone’s need every day and every occasion.
Mrs Nongchanok added that the first turning point to create a new experience for the Thai market from The Coffee Club is the creation of campaigns to respond to the needs of customers during the festive season. For the end of this year, The Coffee Club is organizing a campaign to celebrate Christmas and New Year celebrations with the launch of exclusive set menus during special celebration season at branches located in prime locations, such as Tha Maharaj branch and River Branch, offering a new form of experiences and memories, namely Festive Menu including Grill Chicken with Paper Truffle Sauce, Balsamic Glaze Pork Chop, Salmon Wellington, Creamy Spinach Salmon, and Almond Crusted Salmon Pesto and Sauteed Bacon & Brussels Sprouts.
At the same time, there are a variety of appetizers to choose from, such as Flat Grill Chicken Bacon Caesar with Salad, Flat Grill Mushroom Truffle with Salad and Chicken & Bacon Club Sandwich with French Fried. There are other beverages and dessert menus, such as Chocolate Cream Frappe, White Chocolate Frappe, Matcha Green Tea Frappe, Carrot Cake with Ice Cream, Chocolate Lava and Christmas Cupcake.
“Other than the creation of campaigns to answer the needs of customers in every festival, “The Coffee Club” continues to reinforce its reputation as provider of an ‘All Day Dining’ Café from Australia by serving a wide variety of food and beverage menus to all customers throughout the day from morning until evening, whether it be All Day Breakfast, sandwich, pasta, steak, bakery, and signature coffee menus from the world-class quality coffee blend and other beverage menus, offering at the restaurant with a warm and friendly atmosphere. The Coffee Club, exclusively, prepares to pamper those who love to indulge in the romantic waterfront atmosphere by adding a special touch to this Christmas and New Year season with an exclusive menu that comes with a highlight of the celebration that can’t be missed, which will be held only at Tha Maharaj and the River City branches”.
Hence, after the relief of the Covid-19 lockdown, it was found that the overall growth trend of The Coffee Club has improved tremendously as they were able to tackle more Thai customers. Therefore, The Coffee Club aims to target both Thai and Foreign customers equally at a 50:50 ratio by providing services for dine-in, take-out and delivery, as well as a catering service, additional service to expand brand awareness and customers’ base. At the moment, The Coffee Club is now open for 100% full-service in Bangkok and nationwide, over 30 branches covering both in Bangkok’s business areas such as Thonglor, Ratchaprasong, Wittayu, Ekamai, Silom, Sukhumvit and in major tourist provinces such as Phuket, Pattaya, Krabi, Chiang Mai, Hua Hin and Koh Samui, concluded Mrs Nongchanok.
For more information, please contact media relation department “The Coffee Club”, Telephone: 02-365-6999, Facebook Fan Page: https://www.facebook.com/thecoffeeclubthailand or Website: https://thecoffeeclub.co.th/