Blue Diamond Growers, a US-based almond-growing agricultural cooperative based in Sacramento, California, is celebrating becoming the premier almond milk producer in Thailand, after first launching the brand in 2016.While Thailand’s 60 billion Baht milk market has expanded by 4% this year, there is an increasing focus on healthy alternatives, with almond milk experiencing 30% growth making it one of the fastest growing segments in the total milk market. As per the latest information from The Nielsen Company (Thailand), Blue Diamond Almond Breeze® is riding high in this boom and has now achieved an incredible 54% of value market share; making it the #1 almond milk in Thailand.
Blue Diamond® International Business Development Manager, Nitin Batra reveals the true success of the Thai market. “Almond Breeze® has proven its standing as a leader in its category within Thailand, developing the category and driving growth with a market share that is almost double that of our closest competitor. Proof of how Thai consumers value our brand and quality.”
While celebrating this success, Vittavat Phonphaisan, Vice President at the Heritage Group which produces Almond Breeze® in Thailand for the Thai market, highlights how the almond milk market is not yet fully developed. “In the US there’s an established popularity for almond milk, not only for sensitive to lactose but to all consumers who want to adopt a healthy lifestyle. Almond Breeze® is cholesterol-free, low in calories and rich in calcium and vitamin E, appealing to health-conscious consumers. In Thailand, interest in clean food and wellness is growing and almond milk is part of that culture.”
Vittavat focuses on why the Almond Breeze® brand attracts such a loyal following. “The most important ingredient in Almond Breeze® almond milk is quality. We only use the finest premium almonds, which come from California, and we ensure the best production standards too, keeping affordability in mind.”
Flavors available in Thailand include Original, Unsweetened, Vanilla, Chocolate, Matcha and Latte. This year, Almond Breeze® Barista Blend, popular in the US and Australia, was introduced into Thailand as a special variety for making frothy cappuccinos and creamy-tasting lattes.
Across Thailand, Almond Breeze® retails at THB 20 for a 180ml carton and THB 99 for a 946ml carton at convenience stores and supermarkets. The Almond Breeze® Barista Blend is available in the larger carton size only and currently sells at Foodland supermarket.
For further information, please contact 02-813-0954-5 or follow Blue Diamond’s activities on Facebook at www.facebook.com/Bluediamondthailand and IG: Bluediamondthailand