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Lazada’s first-ever Super Party sets record with more than 6.6 million viewers across Southeast Asia

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Lazada’s Super Party, which was held as part of its 7th birthday celebrations, concluded its festivities with a resounding success last night, drawing more than 6.6 million views across Southeast Asia as people tuned in to catch high-octane performances by British popstar Dua Lipa and top regional artistes via their Lazada App and on television.

More than 5,000 also turned up in full-force at the Indonesia Convention Exhibition (BSD) in Jakarta, to watch the two-hour concert, which was streamed live on the Lazada App across six markets (Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam). The show was also televised live in Indonesia and Vietnam. The music performances clearly struck a chord with those who watched on their mobile phones and tablets, amassing more than 5.6 million total interactions, which includes likes and comments.

The star-studded ensemble also included multi-platinum singer and highly acclaimed Indonesian actress Agnez Mo; the Philippines’ hottest entertainers Nadine Lustre and Sam Concepcion; and winner of The Remix Contest 2015 and coach on The Voice Vietnam 2017, Dong Nhi. Other performers who lit up the stage last night were Southeast Asia’s coolest rappers Urboy TJ, Hael Husaini, Saykoji, Ismail Izzani, THELIONCITYBOY, Angger Dimas, and Dipha Barus. Also part of the stellar line-up are Indonesian-Australian model and actress Nadya Hutagalung, Miss Universe 2015 Pia Wurtzbach, Vietnamese comedian and television presenter Tran Thanh, and celebrity host Allan Wu.

Through this first-of-its-kind concert experience, shoppers were introduced to the ‘shoppertainment’ concept, as they were able to shop, watch and play. They actively browsed through and picked up a wide range of products, from home appliances, mobile phones, skincare and makeup, fashion and bath and body, and wasted no time in snapping up shopping vouchers and deals during the one-day Birthday sale that concludes today.

During the first 12-hour of the shopping spree on 27 March (12.01 am to 12.00 pm), consumers across Southeast Asia were snapping up products from these top 5 selling brands, across 8 product categories.

Diapers:
1. MamyPoko
2. Huggies
3. Pampers
4. Drypers
5. BabyLove

Fashion:
1. Sabina
2. FitFlop
3. Clarks
4. Levi’s
5. Converse

Home Appliances/TV:
1. Coocaa
2. Samsung
3. Philips
4. Dyson

          5. LG

Make Up:
1. Maybelline
2. L’Oreal Paris
3. Wardah
4. MAC
5. Laneige

Milk Formula:
1. Enfagrow
2. PediaSure
3. S-26
4. SGM
5. Friso Gold

Mobile:
1. Xiaomi
2. Samsung
3. Realme
4. Apple
5. Huawei

Personal Care:
1. Dove
2. Pantene
3. L’Oreal Paris
4. Vaseline
5. Aveeno

Skin Care:
1. Olay
2. Laneige
3. L’Oreal Paris
4. La Roche Posay
5. Vichy