“Mirinda Mix-It” teams up with BNK48 to introduce “Mirinda Mix-It Pineapple & Passionfruit” Stimulating Summer Flavored Carbonated Soft Drinks Market valued 12 Billion Baht

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Tuangporn Siriwatwitoon (center), Marketing Manager for Beverages of PepsiCo Services Asia

Co., Ltd., reaffirmed an unshaken strength of “Mirinda Mix-It” fruit mix soft drink under “Mix Two Flavors for Ultimate Fun” motto with a recent launch event of “Mirinda Mix-It Pineapple & Passionfruit”. This latest addition to Mirinda Mix-It fizzy fruit drinks lineup embraces summer ambience with a fun and flawless combination of pineapple and passionfruit as two tasty tropical fruits. In addition to a sweet, refreshing taste that can beat scorching heat, it appeals to health-conscious as well as new-gen consumers with a trusted “Healthier Choice” certification as its formula contains less than six grams of sugar per 100 ml serving. Six cute members of a fan-favorite idol group BNK48 are appointed to be a presenter team to rejuvenate consumers during summer time and boost flavored carbonated soft drink valued 12 billion baht1 throughout the year.

“Mirinda Mix-It” is going to utilize a 360-degree integrated marketing strategy to raise brand awareness through various media formats such as a television commercial, OOH media, POS media, as well as digital and online campaigns. 800,000 samples of “Mirinda Mix-It Pineapple & Passionfruit” will be provided to consumers by a troop who will greet consumers nationwide.

“Mirinda Mix-It Pineapple & Passionfruit” is available in two sizes of 300 ml for 10 baht and 400 ml

for 15 baht. Consumers can purchase to stay hydrated at wholesale stores, retail stores,

restaurants, convenience stores, and department stores across Thailand. Latest news and

campaigns of “Mirinda Mix-It” are available at https://www.facebook.com/MirindaMixItThailand and https://www.suntorypepsico.co.th