Mango Tree Worldwide has reinforced its position as the world’s leading Thai restaurant operator in 2019, following a landmark year for the company’s international development. An impressive 12 months of growth has included the opening of 12 new outlets in some of the most dynamic destinations on the planet, under several innovative brands.
Since the start of the year, Mango Tree and COCA Restaurants’ global collection of restaurants and “on-the-go” outlets has increased by 20 percent to 71 locations in 14 countries and territories.
The year of expansion kicked off on 6th February 2019 with the inauguration of Mango Tree Bistro Dubai, bringing modern Thai cuisine to residents and international guests at Hilton Dubai The Walk. February also saw the launch of Mango Tree Grab & Go Suvarnabhumi Airport, a convenient new café catering for the millions of passengers who travel through Bangkok’s main international gateway. This forms part of the group’s successful strategy of targeting areas of high footfall, including transport hubs.
Japan is Mango Tree’s biggest global market and its national portfolio increased significantly in 2019 with the opening of five new outlets. In March, Mango Tree Café Tenjin marked the company’s debut in Fukuoka, and it was joined in the port city by Mango Tree Bistro Hakata in July. Both of these eateries are connected to major railway stations in Fukuoka and have become highly popular with travellers, shoppers and local office workers.
In September, Mango Tree Kitchen Gapao Daimaru Shinsaibashi started welcoming guests in Osaka, introducing on-the-go dining to one of the city’s biggest shopping malls. Then in November, Mango Tree’s Japanese development accelerated with the addition of two new locations in Tokyo: Mango Tree Café Kitasenju and Mango Tree Kitchen Kinshicho, both of which cater to commuters and travellers at two of the capital’s busiest railway stations.
Mango Tree inaugurated its second restaurant in India in June, when Mango Chili Bangalore introduced the group’s newest and hottest culinary concept to the upmarket Whitefield area of the city. A glittering launch party was attended by prominent food critics and bloggers. Then in September, Mango Tree Guangzhou at La Perle Plaza celebrated its grand opening with a series of tasting events for some of China’s most prominent bloggers. These milestones reflect Mango Tree’s commitment to bringing upmarket Thai cuisine to affluent diners in the world’s most populous nations.
Trendy dining concepts were introduced to two of Southeast Asia’s most vibrant retail areas, with the debuts of Mango Tree Café CentralWorld in Bangkok and Mango Tree Café Manila Bay at Ayala Malls in October and November respectively. Finally on 27th November, Khao Moh Mai by COCA @ PTT Bangna Km 34 started operating at a popular roadside dining complex on the main highway connecting downtown Bangkok with Suvarnabhumi Airport.
“2019 has been an important year for Mango Tree Worldwide. Twelve all-new openings and the complete refurbishment and relaunch of our flagship restaurant in Hong Kong have reaffirmed our position as the world’s biggest international exporter of Thai cuisine. It is wonderful to see how popular our restaurants have become with local diners. In future, we will continue to bring high-quality, authentic and contemporary Thai cuisine to exciting new destinations all across the world,” said Trevor MacKenzie, Mango Tree’s Global Managing Director.
Mango Tree’s brands range from the first tier full-service Mango Tree restaurants to the second tier Mango Tree Café and Mango Tree Bistro – stylish venues that offer lively social dining for the millennial generation. Much of the group’s growth is being driven by its third tier brands, including Mango Tree Kitchen, which focus on providing eat-in and take-away dining in busy locations like airports, railway stations and shopping malls.
Following the 12 new restaurants in 2019, Mango Tree is well on track to achieving a global portfolio of 100 outlets by 2025.