Thailand’s successful Scoozi Italian Restaurant Ltd., has been acquired by Thailand based Destination Eats (DE), a part of Destination Group (DG).
This also signals the Destination Group’s desire to further expand its food and beverage offering by Destination Eats into the popular Italian-Pizza category that has seen exceptional growth in Thailand during the past 25 years.
Scoozi opened its first location in Bangkok in 1997 before expanding progressively to 24 branches across Bangkok by 2018. Scoozi restaurants specialized in Neapolitan-style wood fired pizza and pasta for both the dine-in and delivery markets and had gained a significant brand awareness for craft-style pizzas in the local market.
The Scoozi brand repositioning will see a move away from the fine-dining feel and move into a more fast, casual dining experience which will become a destination for all. The new interior designs will offer a more modern and trendier vibe using repurposed materials, corrugated steel, exposed elements, and some graffiti artwork done by local artists.
“Scoozi, Urban Pizza is all about fresh ingredient and having fun coupled with a new millennium take on modern Italian casual dining and cuisine,” said Mr. Jourdan Perez, Managing Director of Scoozi, adding, “Our focus is in delivering authentic and local flavors all across the city. We have elevated our look and our menu with new fresh ingredients and added some exciting Thai, Japanese and Korean flavors.”