Tummour, a restaurant specializing in spicy flavored Isaan Thai food with the slogan “The Original Thai Food” has the largest number of branches and is a successful Thai restaurant brand with over 100 branches in Thailand and abroad. In its 30th year of operation, Tummour will continue to expand the franchise business by adding to its franchise model Tummour Express; a smaller restaurant model with less menu items and lower investment model which will start at 2-3 million baht, similar to “Khieng” the recently launched fast food restaurant that will serve simple Thai a la carte menu that focuses on providing services in gas stations, commercial buildings, offices, food courts and smaller venues throughout the country. For entrepreneurs interested in opening a Tummour franchise, the company also be able to partner with the two of the largest banks, Kasikorn Bank (KBank) and Siam Commercial Bank (SCB) which can support 100% full credit as a business loan. In addition, Tummour also focuses on sustainable business operations, giving precedence to society and the community to get involved with the brand.
Starting from searching the authentic local famous menu items from each region and adding them to Tummour restaurant’s menu, selection of high quality ingredients throughout the country to be used at every Tummour restaurant branch, providing occupation knowledge and employment for Thai villagers in the restaurant vicinity, bringing products from the community to sell under the Tummour brand, such as Tummour fermented fish sauce, Tummour chili paste, and Tummour Korat instant rice noodles with sauce. These products are available in many places such as the Tummour, LaoYuan by Tummour, JaewHon by Tummour, De Tummour, Gourmet Market, Makro and will soon be available at Tesco Lotus.
“We want Tummour to be a restaurant business brand that is not only interested in expanding the branch, but we also see the importance of connecting with the community. All the dishes at Tummour have stories and background which is a charm of Tummour throughout the past 30 years.” Said Mr. Boonyong Tansakul, CEO of ZEN corporation group Plc. To reinforce the true identity of Thai-Isaan food, Tummour recently launched new special menus to celebrate the 30th anniversary such as The Lord of the Ocean(TumKod ChaoSamut), The Lord of Vietnamese Pork Sausage(TumKod MooYor), Tum Thad PlaKrabok(Tum Yok Thad & Deep Fried Mullet) and Khai Tom RimKhong.
Tummour’s Khai Tom RimKhong menu uses KKU1 low-Uric Acid chicken that was invented by researchers from the Faculty of Agriculture at the Khonkaen University. Tummour will also be giving away 90 prizes valued at 1,000 Baht each in 3 branches of Tummour restaurants to thank their customers for 30 years of continued support. On March 31st 2019, Tummour will also give away a free dish of “Tummour”(Papaya Salad with Fermented Fish Sauce and Rice Noodles) to the first 30 customers at all Tummour restaurant branches.