Royal Enfield, the global leader in the mid-size motorcycle segment, has announced the launch of its first-ever exclusive apparel collection in Thailand, available on Lazada – the leading e-commerce platform in Southeast Asia. Available from today adventurous riders can choose from a wide range of riding and premium lifestyle essentials such as T-shirts, riding gear, mugs, headgear and travel bags as well.
Launching the collection in Thailand demonstrates Royal Enfield’s desire to further enhance the motorcycling experience for Thai riders, and will allow new Royal Enfield fans and existing loyal riders to express the brand’s pure motorcycling message on their own terms. The clothing range has been designed to appeal to Thai consumers’ tastes while reflecting the bold spirit of the brand.
Adding to this, Vimal Sumbly, Head – International Business – APAC, Royal Enfield said, “Thailand is one of the most important markets for Royal Enfield in the Asia Pacific region. We have continued to strengthen our presence and offerings in Thailand, be it motorcycles, network expansion, apparel or Genuine motorcycle accessories. The introduction of this exclusive premium apparel collection is yet another testament of our intent to offer the best in motorcycling to our customers. We are confident that this will further enhance the customer’s riding experience and fit seamlessly into their lifestyle. This line is designed to be highly accessible and fit in everyone’s daily lives, including bikers and other enthusiasts. It has been Royal Enfield’s imperative in introducing new channels and platforms that fit our customers’ lifestyles and further increase accessibility to generate brand awareness and deliver a seamless purchase experience.”
Due to the dynamic brand synergies with Lazada, Royal Enfield has introduced its first fashion and apparel collection exclusively on the e-commerce platform. The launch truly showcases that the e-commerce world is open and welcomes every brand and industry to deliver a great shopping experience to consumers.
Commenting on the collection, Mr. Puneet Sood, Head – Apparel Business, Royal Enfield said, “We are really excited about bringing this exclusive collection to Thailand in collaboration with Lazada. Our range of apparel embodies the same DNA as our motorcycles and the focus is on creating products that are timeless and reflect our heritage, yet are contemporary. The focus for us has always been safety and creating a perfect balance between the three tenets of our design philosophy – Protection, Comfort and Style. The collection has something for every motorcycling enthusiast – whether a novice or an experienced rider – and has been developed keeping in mind the motorcycling experience, passion for riding and the never ending quest towards self-exploration and self expression. Royal Enfield’s complete Motorcycling experience is loved by motorcyclists enthusiasts across the Asia Pacific region, especially Thailand, where a sense of fun and adventure is part of the riding culture. We are sure this Thailand exclusive collection will be loved by all Thais, whether they currently ride a Royal Enfield or they are inspired to ride one in the future.”
Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience and has built strong and loyal communities around the world sharing the same adventurous spirit which has driven Royal Enfield for the past 120 years. Being fiercely unique, riding ahead with undeterred grit and resilience and building pure motorcycling culture defines Royal Enfield riders and the launch of this exclusive apparel collection now allows riders and non-riders alike to fully live the Royal Enfield legacy.
Royal Enfield fans in Thailand can check out the first fashion and apparel collection on Lazada (https://www.lazada.co.th/