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Friday, July 12, 2024

Lumen Bangkok: Cross Hotels Unveils Iconic Udomsuk Gem

Lumen in Bangkok’s Newest District.Cross Hotels & Resorts proudly presents Lumen Bangkok Udomsuk Station, a landmark in hospitality that blends the rich cultural tapestry of Udomsuk with modern luxury. This new addition to the Cross Hotels portfolio embodies the brand’s vision to redefine the guest experience, offering an unparalleled blend of local charm and contemporary amenities.

A Brighter Way to Stay

The essence of Lumen is captured in its tagline, “A Brighter Way to Stay.” This reflects Cross Hotels & Resorts’ commitment to creating memorable guest experiences. At Lumen Bangkok Udomsuk Station, this vision comes to life through a series of delightful surprises, seamlessly merging Bangkok’s historical charm with contemporary flair.

Situated in the vibrant Udomsuk district, known for its neon-lit cafes and traditional shophouses, Lumen offers guests a unique blend of old-world allure and modern convenience. The hotel’s strategic location provides easy access to Bangkok’s Skytrain network, connecting guests to the city’s bustling urban landscape while allowing them to retreat to a quaint, culturally rich neighbourhood.

A Hub of Innovation and Comfort

Lumen Bangkok Udomsuk Station is designed to cater to the needs of millennial travellers, digital nomads, and entrepreneurs. The hotel features 102 stylishly appointed guest rooms designed with comfort and functionality. Guests can enjoy a rooftop infinity pool with panoramic views and various amenities, making Lumen a standout destination for modern travellers.

Harry Thaliwal, CEO of Cross Hotels & Resorts, highlights Lumen’s unique appeal: “Lumen is a special hospitality brand that truly matches the destination to the product, making it a really unique proposition. Our unique firefly icon symbolizes the constant sparkle and warmth that we aim to add to every guest’s experience. And, as no two Lumens will be alike, we believe the possibilities are endless for this brand.”

Strategic Partnerships and Visionary Growth

The launch of Lumen Bangkok Udomsuk Station marks another successful collaboration between Cross Hotels & Resorts and Italmar (Thailand) Co., Ltd., following their partnership on the Cross Vibe Bangkok Sukhumvit. Direk Vongvairoj, Chairman of Italmar (Thailand) Co., Ltd., expressed his enthusiasm: “Lumen is an exciting offering that allows us to pioneer the development of Udomsuk and the eastern part of Bangkok. We believe in a fruitful partnership with Cross Hotels & Resorts, leveraging our combined strengths to achieve our business goals and unlock the full potential of this project.”

Immersive Local Experiences

Lumen Bangkok Udomsuk Station offers guests curated local experiences through its ‘Our Routes’ program. This guide series encourages guests to explore Udomsuk’s vibrant local culture, from the bustling Udomsuk Walk Night Market to the Train Night Market Srinakarin. Guests can also indulge in local delicacies, such as the Mango Sticky Rice Ice Cream made from Udomsuk’s famed Mae Thong Kham mango sticky rice, adding a unique local flavour to their stay.

Expanding the Cross Hotels & Resorts Portfolio

Adding Lumen Bangkok Udomsuk Station enhances Cross Hotels & Resorts’ impressive portfolio, which now includes 28 hotels across four countries. Each property under the Cross Hotels & Resorts banner is designed to provide guests with a distinctive experience that reflects the local culture and environment.

With its prime location, innovative design, and commitment to exceptional guest experiences, Lumen Bangkok Udomsuk Station is set to become a new beacon in Bangkok’s hospitality landscape. Whether for business or leisure, guests will find a vibrant, welcoming atmosphere that embodies the spirit of Udomsuk and the sophistication of Cross Hotels & Resorts.




Written by: My Thanh Pham







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