The new points exchange agreement will enable Marriott Bonvoy members to choose how they would like to utilize their Marriott Bonvoy points – whether through the many services Rakuten Group offers, for daily purchases with Rakuten Points at affiliated stores across Japan, or using Rakuten Points for stays at hotels across the Marriott portfolio through the Rakuten Travel platform.
As part of the next phase of the collaboration, Rakuten members can expect to be able to exchange their Rakuten Points for Marriott Bonvoy Points, essentially enabling a two-way points transfer capability through the strategic collaboration, bringing more travel and lifestyle benefits to customers travelling domestically and internationally.
The first phase of the capability will allow Marriott Bonvoy members to transfer their Marriott Bonvoy points to Rakuten Points, based on a transfer ratio of three Marriott Bonvoy Points to one Rakuten Point, starting from a minimum of 3,000 Marriott Bonvoy Points.
Whenever they dine or stay at participating hotels, Marriott Bonvoy members can earn points to redeem for free nights, as well as enjoy the benefits of Elite status, such as access to bucket-list experiences through the Marriott Bonvoy Moments platform, which provides VIP access to concerts, culinary experiences, premier sporting events and more.
Marriott International, Inc. and Rakuten Group, Inc. today announced a new agreement between the two companies, which enables Marriott Bonvoy members to exchange their Marriott Bonvoy points for Rakuten Points, Rakuten’s popular loyalty program.
“We are delighted to announce the launch of the new points exchange program between Marriott Bonvoy and Rakuten to bring even greater value and convenience to the members,” said Julie Purser, Vice President, Marketing, Loyalty & Partnerships, APAC, Marriott International.
Rakuten’s multi-faceted consumer offerings include e-commerce, fintech, digital content and communications, united under its flagship loyalty program, Rakuten Points. Members earn points by shopping online through Rakuten Ichiba, making travel reservations through Rakuten Travel, or using more than 70 services Rakuten operates.
Launched in late 2021, the collaboration between Marriott Bonvoy and Rakuten allows Marriott Bonvoy to connect directly with millions of Rakuten members to offer them unparalleled experiences. Members also can use Rakuten Points at restaurants, convenience stores and gas stations across Japan.
Written by: Supaporn Pholrach (Joom)
