Mr Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (TCEB), said: “GainingEdge’s recommendation that destinations undertake “smart” bid strategies by engaging local knowledge leaders with a strong reputation to support their bids is in line with a new initiative of TCEB called Thailand Convention Ambassador Programme.
It compared the number of knowledge leaders from each city on the governing bodies of international associations and the number of international conventions the city has hosted from 2018–2021. Bangkok was ranked in the top position in Asia-Pacific for its ability to leverage its knowledge leaders in international associations to attract international conventions, according to GainingEdge.
The firm ranked MICE destinations worldwide based on the influence of their knowledge leaders in attracting international conventions.
GainingEdge, a consulting firm in international conferences, released its latest report on “Leveraging Intellectual Capital”. The two ambassadors have played a role in supporting Thai medical and robotics professionals to assume the positions in the governing bodies of international associations”. The Thailand Convention Ambassador Programme will be expanded progressively to include other “Thailand 4.0” and “Bio-Circular-Green Economy Model” industries such as food, and agriculture.
They will help communicate the value of hosting a convention and put together the intellectual resources and support necessary for local associations to win bids. The correlation between the two numbers – or how efficiently representation converts to bid wins – is defined as a city’s Harnessing Ratio.
On a global scale, Bangkok ranked 6th place behind Prague (95%), Dublin (81.9%), Lisbon (81.8%), Montreal (77.2%) and Berlin (64.7%). The performance was translated into “Harnessing Ratio” at 63.4%.
The Convention Ambassador’s role is to be a persuasive advocate for Thailand, Prof. Dr Djitt Laowattana (Convention Ambassador – Robotics) is Thailand’s first Convention Ambassador.
Thailand Convention Ambassador Programme information, please visit www.businesseventsthailand.com/en/support-solution/convention.
Written by: Supaporn Pholrach (Joom)[pro_ad_display_adzone id="915575"]