TCEB’s ‘Thailand Redefine Your Business Events’ fuels incentive growth from China

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The Thailand Convention and Exhibition Bureau (TCEB) continues to fuel incentive growth from China as its innovative ‘Thailand Redefine Your Business Events’ branding helps build for an even better performance before the 2019 fiscal year comes to a close in September, with the momentum expected to continue through to next year.

Mrs. Nichapa Yoswee, TCEB’s Senior Vice President – Business, said: “TCEB’s achievement thus far and plans for the coming years strengthen Thailand’s popularity as a preferred destination for incentive groups from China. This reflects TCEB’s role under our “Thailand Redefine Your Business Events” branding that helped drive this outstanding performance. More campaigns will be considered for incentives market during the next fiscal year 2020.”

Thailand has been selected as the host country for over 70 incentive groups from China during October 2018 – July 2019. This represents a total of 169,215 delegates who had an average expenditure of 72,297 Baht per trip that generated a total of 12.23 billion Baht in revenue for the Thai economy.

For the highly coveted ‘Mega’ styled incentive segment of 1,000 delegates or more Thailand welcomed 37 groups from the total 70. This represented 99,967 delegates who generated revenue of 7.2 billion Baht. This achievement, in part, can be attributed to TCEB’s “Meet Mega” campaign that offers financial rewards for mega-size groups.

Origins of Chinese groups are nationwide with the majority coming from Beijing, Shanghai, Guangzhou, and Shenzhen respectively, or from other major urban centres where large Chinese companies have offices. Top destinations for Chinese incentive groups in Thailand include Bangkok and Pattaya.

“Thailand’s strength in attracting Chinese incentives includes visa-on-arrival fee waiver scheme (available until 1 October 2019), modern MICE infrastructure, convenience of access, famous Thai hospitality and culture, renowned Thai cuisine and the incredible value for money,” Mrs. Nichapa said.

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