IVORY SHADOW, the world-class event and conference hall in the centre of Bangkok, is partnering with fine dining experience designers Potioneer to introduce ‘Chefs Table, The LUXPERIENCE by IVORY SHADOW x Potioneer’, a tailored luxury brand experience that combines customized dining with exclusive hi-end events. The LUXPERIENCE concept is designed for high-value brands to host unique and intimate events, and creates a new model of excellence for Thailand’s MICE industry.
IVORY SHADOW, located on the 45th floor of Bhiraj Tower at EmQuartier, is a Bhiraj Buri Group property and is managed by MICE industry leader Bangkok International Trade and Exhibition Centre (BITEC). The venue, on the top floors of the state-of-the-art building in the heart of Sukhumvit, is an exclusive meeting space created for world-class events. The spectacular meeting space features a unique glass wall that creates exquisite light and shadow effects that transform throughout the day.
The LUXPERIENCE guest experience is enhanced by Glass Peninsula, a skywalk veranda of tempered glass that peaks out over the streets below to provide an unblocked 360-degree view of Bangkok. The highlight of LUXPERIENCE events will be the personalized Chef’s menu created by Potioneer and served at Bangkok’s most stunning dining table.
Potioneer will create incredible customized food stories that match the concept and theme of each event to deliver a unique culinary experience at each Chef’s table. Each menu is designed to reflect brand character and values, becoming the focal point of each LUXPERIENCE event. In addition to dining, IVORY SHADOW’s LUXPERIENCE MICE events offer four days of event space giving luxury brands the opportunity to showcase their products or services.
The LUXPERIENCE concept has been introduced as part of Thailand’s MICE Startup program by the Thailand Convention and Exhibition Bureau (TCEB) to allow luxury brands to host showcase events that help them create long-lasting bonds with important customers or business partners. The concept is ideal for luxury timepiece and jewelry brands, high-end properties, luxury yachts, and other high value goods. The program aims to add value to Thailand’s MICE business.
Panittha Buri, Managing Director of Bangkok International Trade and Exhibition Centre (BITEC), said, “We are excited by the potential for such a unique venue like IVORY SHADOW to offer a different MICE experience. In addition, TCEB has encouraged partnerships with MICE start-ups to encourage entrepreneurs in this field, and we are delighted to work with such a creative and ambitious team at Potioneer. Supporting new businesses is an important focus for BITEC as it brings alternative new ideas to our industry, and supports our aim of developing the MICE industry in the region.”
Pitnitsan Santivarakum, Founder and CEO of Potioneer (Thailand) Company Limited, one of five start-ups selected as part of TCEB’s Thailand MICE start-up program, added, “As a small startup with a big dream we are delighted to have the opportunity to bring high-quality and diverse food experiences created by talented chefs to a wider audience. We have been working with well-known chefs such as Chef Pam-Pichapa Uthatham, Chef Huto-Chetphuchit Takerngsak, and Chef James-Pondsakorn Boonraksa to serve special menus that help brands tell their story. We believe that through Chefs Table LUXPERIENCE events we can elevate events and help brands create a new level of experience. Furthermore, we are grateful with our lovely partner Silver Voyage Club, a provider of luxury lifestyle service, including the White Glove Butler Service tonight”.
Jaruwan Suwannasat, Director of MICE Intelligence and Innovation Department, Thailand Convention & Exhibition Bureau (TCEB) said, “This partnership between IVORY SHADOW and Potioneer is an interesting innovation and an exciting outcome of TCEB’s Thailand’s MICE Startup competition. Seeing a developer and a MICE entrepreneur come together is testament to the new thinking we need to promote and encourage innovation for MICE industry in Thailand. Particularly, BITEC’s idea of blending a prime event venue like IVORY SHADOW with fine dining is a great example of how we can service the needs of hi-end market, and introduce a brand new product that elevates the quality of the MICE industry in Thailand.”