“Colours By Europe. Tastes Of Excellence.”

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Colours by Europe. Tastes of Excellence campaign, which presents and promotes European Union (EU) agricultural food and beverages products, launches its first in a series of retail activations in Thailand on 15th October, 2021.

The EU is well known for their safe and quality food. The upcoming retail events and promotions will highlight tasty, quality, safe, authentic, and sustainable EU food and beverage products ranging from meat and dairy products, fruits and vegetables to pasta, cereals, oils, sweets, wines, beer, spirits, and more at Central Food Hall. You can buy and enjoy them with a peace of mind because stringent safety production standards and quality controls are guaranteed for the products through the whole production chain, this is from farm to fork and at the same time to ensure environmental, social and economic sustainability.

Discover the 300 EU food product on promotion starting this October at Central Food Hall!  Explore over 100 world-renowned Geographical Indication (GI) and organic food products from across the EU region. Geographical indication labelling scheme- is a guarantee of authenticity. EU quality policy on GIs aims at protecting the names of specific products to promote their unique characteristics, linked to their geographical origin and traditional know-how. There are currently over 3000 agricultural food products covered by these schemes.

The series of 4 retail activations will be promoted via in-store displays and promotions, social media, PR and KOLs. Explore the tastes of excellence by visiting our physical booth, or spot our food truck, or visit our online sales channel from now till January 2022. We will be having engaging content and promotions with in-store activities at our upcoming events in the following Central Food Hall stores:

15th – 28th October, 2021 @Central World

10th – 23rd November, 2021 @Central Ladprao

15th– 21st December, 2021 @Central Bangna

5th – 18th January, 2022 @Central Chidlom.

Our EU food truck will be heading to prime spots in and around Bangkok! Do visit us if you happen to be in the same neighbourhood. You can also access our online channel to check out all the tasty EU foods featured in our exclusive promotions during the campaign period at LINK, Grab application, and Personal Shopper service on LINE @TopsThailand.

Follow us on Facebook, Instagram and Website to explore the colourful and delicious world of EU agricultural food and beverage products.  Foodies and gastronomy fans can follow us and share our campaign social media account(s) with your family and friends. #coloursbyEurope #tastesofexcellence #euagrifood #EnjoyItsFromEurope #ชีวิตต้องมีสีสัน #สีสันแห่งรสชาติ

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