In line with the theme for the 40th Bangkok International Motor Show 2019, Mitsubishi Motors Thailand Co., Ltd. showcases a state-of-the-art prototype designed for a smarter and more connected driving experience. Developed for the future, the MITSUBISHI e-EVOLUTION CONCEPT comes from Mitsubishi Motors’ core strength in SUVs (Sports Utility Vehicles) and leadership in EV (Electric Vehicles) and advanced technologies. It brings new levels of connected mobility to its drivers.
“We aim to provide vehicles that fulfill our customers’ desires through outstanding design, combined with the power, authenticity and carefully-considered functionality Mitsubishi Motors is known for,” Mr. Morikazu Chokki, President and Chief Executive Officer, Mitsubishi Motors (Thailand) Co., Ltd. said during the presentation.
As a technical prototype, the new-generation high-performance all-electric crossover SUV represents Mitsubishi Motors’ challenge of technological borders, as it heads towards the future of automobiles. The concept car features an integrated system of Artificial Intelligence (AI), connectivity, on-board and cloud computing.
Immediately familiar with its signature Dynamic Shield design language outside and an instrument panel with the famous horizontal styling inside, the EV system consists of a set of high-torque, high-performance electric motors. Electronic torque-vectoring provides exceptional driving performance and experience while sensors allow the AI system to continually measure and adapt to the driver’s abilities. Consequently, the vehicle will adapt to the driver’s individual preferences and driving style, bringing driving experiences to a whole new and futuristic level.
Mr. Chokki also introduced the media and guests to another concept vehicle on its stand – the MITSUBISHI TRITON ABSOLUTE. “This vehicle is the icon for our MITSUBISHI TRITON. It is ‘ABSOLUTELY BEYOND TOUGH’, designed with the concept of ‘Build-up Robustness’,” Mr. Chokki explained.
Mitsubishi Motors wanted to express MITSUBISHI TRITON’s toughness and truck dynamism using this vehicle, displaying a more solid and brutal appearance with mechanical durability expressed through tough and metallic design finished off with a stylized signature ‘ABSOLUTE’ logo. The concept vehicle brings to an extreme extent what the NEW MITSUBISHI TRITON is all about. It also celebrates the success of the new pickup truck, which has sold more than 13,000 units since its global launch in Thailand in November 2018.
Mitsubishi Motors Thailand’s booth also reunites drivers and the public to its other popular models including NEW MITSUBISHI TRITON ‘ENGINEERED BEYOND TOUGH’, it combines best-in-class safety features, advanced technologies, toughness and performance in a package that delivers superior driving dynamics, on and off the road.
Also on display is MITSUBISHI PAJERO SPORT, touted as one of the leading PPVs in the market that offers customers unparalleled levels of luxury, performance, technology, safety and driving experience. It is amongst the top choices of PPV drivers in the market. Making it even better, based on the feedback from customers, Mitsubishi Motors Thailand displays MITSUBISHI PAJERO SPORT ELITE EDITION. Available with either a 2WD or 4WD drivetrain, it brings new levels of luxury, style and comfort to the segment.
Crossing over to more utilitarian applications is ALL NEW MITSUBISHI XPANDER crossover. This relatively new addition to the family has already made a name for itself as the best value-for-money solution to modern urban commute. It would be difficult to find another vehicle in this price range with space, utility, comfort and refinement, versatility, performance and efficiency, driving dynamics, safety, technology and design in a single package. The crossover has created a totally new market segment and motorists can now have a bit of the best of everything in a single crossover.
Mitsubishi Motors Thailand’s popular city cars, MITSUBISHI ATTRAGE and MITSUBISHI MIRAGE, continue to grace the automaker’s booth. Both continue to promise superior driving experience, fully-equipped with functions and safety features while returning impressive fuel and running economy.
From its futuristic prototypes to environmentally-friendly city cars and everything in-between, Mitsubishi Motors Thailand’s line-up is clearly developed to ‘Drive Your Ambition’ promising drivers with new experiences to expand their activities and meet new challenges.
Additionally, each model is also the recipient of the recent Car of the Year 2019 awards as following.
MITSUBISHI PAJERO SPORT ELITE EDITION: Best PPV Diesel 4WD Under 2,500 c.c.
NEW MITSUBISHI TRITON: Best Pickup 4WD Under 2,500 c.c.
MITSUBISHI XPANDER: Best MPV Under 1,600 c.c.
MITSUBISHI ATTRAGE: Best Technology Eco Car
MITSUBISHI MIRAGE: Best Fuel Economy Eco Car
All models are also supported by Mitsubishi Motors Thailand’s aftersales promise to ‘Rao Doo Lare, Khun Khae Kab’ (We Take Care, You Just Drive). Explaining the initiative, Mr. Chokki said, “Our customers deserve nothing less than Genuine Service, Genuine Parts, Genuine Technician, Genuine Performance and Genuine Network and Accessibility.”
Mitsubishi car owners also have access to the M-Drive mobile application, developed to help customers take care of their vehicles via a fast, accurate and connected platform. It comes with real-time updates on vehicle status and information on smart-phones running on both Android and iOS operating systems.
Visitors to Mitsubishi Motors Thailand’s booth will be greeted by a ‘Super Surprise’ promotion. Valid during the entire duration of the Motor Show, the promotion will also be available at dealer network nationwide. Free giveaways await customers who make bookings at the Motor Show.
Mitsubishi Thailand’s booth is located at A13. The 40th Bangkok International Motor Show 2019 is open to the public from March 27 to April 7, 2019 at Impact Challenger 1 – 3, Muang Thong Thani. Opening hours are 12:00 – 22:00 pm (Monday – Friday) and 11:00 am to 22:00 pm (Saturday and Sunday).