The 26th IT&CMA and 21st CTW Asia-Pacific kicked off today in Bangkok, Thailand and welcomed some 3,000 delegates, including over 500 hosted buyers and media, from more than 50 territories and countries over the course of the 3-day event from 18 to 20 September 2018.
This year’s budding programme includes a record 29 networking functions and hosted activities and a solid education line up of 21 knowledge sessions helmed by over 50 industry thought-leaders from government bodies, related associations, corporate organisations, and industry professions. The next 2 days of the exhibition and business components will feature some 316 destinations and corporates, the largest showings to date with a 35% increase in booth take up and expansion.
Said TTG Asia Media Managing Director, Darren Ng, “We have an extremely robust 2018 line up for all our delegates this year. Business objectives remain the main focus of IT&CMA and CTW Asia-Pacific in providing MICE and Corporate Travel-centric opportunities for all our exhibiting suppliers and buyers to achieve their goals for the region. The advocacy of knowledge-based sharing is also a key pillar at our events in advancing the intellect and innovation within our growing industry and we are happy to see so many destinations and brands take up captive social functions to personally get to know their audience.”
Today kicked off one of the strongest education series in the show’s history, with sessions crafted closely to address current market trends, challenges, and shifts in priorities. The main keynote presented by Martin Nydegger, CEO, Switzerland Tourism; Oscar Cerezales, COO, MCI Asia-Pacific; Nichapa Yoswee, Senior Vice President – Business, Thailand Convention & Exhibition Bureau (TCEB); and Daniel Chua, Vice President – Meetings & Incentives, Singapore Associations of Conventions and Exhibition Organisers (SACEOS), set the tone towards the transformation of audience engagement as the demand to stand out and being top-of-mind becomes more competitive.
Another two stellar sessions took place this morning. The first ICCA-TTG Passionate Breakfast themed “Graceful Powers” celebrated the journey of women and diversity in the workforce, with inspiring sharings by incredible female achievers who have made their mark in the industry. The inaugural Asian MICE Cruise Conference, helmed by TTGmice, debuted with a half-day programme attended by close to 400 major cruise players and stakeholders in the region.
Insights centred on the industry’s burgeoning demand for MICE onboard cruises and the kinds of incentives and initiatives present to meet this potential. Star speakers across both sessions included: Angie Stephen, Managing Director, Asia Pacific, Royal Caribbean Cruises Ltd.; Steve Bloss, Co-Founder and President, Worldwide Cruise Associates; Michael Goh, Director, Star Cruise Travel Service Pte Ltd and Senior Vice President – International Sales, Genting Cruise Lines; Farriek Tawfik, Southeast Asia Director, Princess Cruises; and Svend Dalgaard, Conference Cruise Designer, #CruiserByHeart – Conferences at Sea.
Royal Caribbean Managing Director, Angie Stephen, dived into the importance of such conferences for the region, “Cruising provides great value to MICE groups that they might not yet be aware of right now. The popularity of cruise is just now starting to grow in the region and it is important for all of us to come together with key stakeholders to continue to fuel that growth. This is why we see major players here today to heighten that awareness.”
Pairach Piboonrungroj, Associate Dean of College of Maritime Studies and Management, Chiang Mai University which supported the MICE Onboard 2 track, said, “Supporting the first Asian MICE Cruise Conference is an important step for us because developing Maritime and Cruise education in Thailand is a current priority. Current negotiations are underway with the government to nurture this high-value industry that has immense potential economic impact. We aim to do even more for future editions of the conference.”
Over the next 2 days, the all-new Experiential Marketing Forums and Incentive Travel Forums will explore new and innovative ways to design ‘wow’ experiences while the coveted Association Days in partnership with GainingEdge, IAPCO, ICCA, SITE, and World PCO Alliance will revolve around long-term impacts on host destinations, examining how GDPR may affect the way associations manage member data, and a hot debate between proposers and opposers of PCOs. Not forgetting 8 of the year’s most relevant CTW Asia-Pacific forum sessions revolving around the best of corporate travel challenges, solutions, and best practices. Partner event with IMEX, MPI, and MCI, the Future Leaders Forum, returns to IT&CMA 2018, nurturing selected students from universities in Thailand to craft their future and interest in MICE.
Targeted outreach and sponsorship is also at a high this year, with companies like Bangkok Marriott Marquis Queen’s Park, Busan, Desaru Coast, Dubai, Japan Airlines and American Airlines, Japan by JTB, Princess Cruises, and Taiwan, taking up exclusive functions to reach out to select buyers. The CTW Asia-Pacific pre-show networking event from 15 to 17 September at Bangkok Marriott Marquis Queen’s Park and the returning Meet-Your-Peers session concluded today, allowing corporate travel managers to mingle and build their peer-to-peer connections beyond the show. Pre- and post-show Thailand FAM tours by TCEB, as well as post-show tours by Osaka and the Philippines have drawn high demand amongst buyers.
TCEB’s Senior Vice President for Business, Nichapa Yoswee, affirmed, “TCEB is proud to showcase Thailand at IT&CMA and CTW Asia-Pacific this year through a variety of high-impact activities, new pre- and post-tour destinations, strong exhibitor display and extraordinary pavilion expansion to showcase innovation that is sure to fulfil the needs of buyers planning for exceptional MICE events in our Land of Smiles. One highlight of this year is the launch of our new brand Thailand: Redefine Your Business Events to project Thailand as a co-creator in delivering exceptional experience for MICE travellers when our industry redefines its way of thinking and action to meet shifting business demands and the Thailand 4.0 policy, which will make Thailand stay ahead of the competition.”
TCEB hosted the Official Opening Ceremony & Welcome Reception themed “Thailand Limited” that rounded off Day 1 of activities at the GMM Live House at CentralWorld, featuring a colourful night of uniquely Thai entertainment, local cuisine, and hospitality.[pro_ad_display_adzone id="915575"]