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ITE HCMC 2022 concluded with remarkable achievements toward tourism recovery

The 16th Ho Chi Minh City International Travel Expo 2022 (ITE HCMC 2022)Besides the unforgettable Vietnam Night, which made a good impression on international visitors, other outstanding tourism promotion activities were also successfully organized, such as the Cambodia Night hosted by the Ministry of Tourism of the Kingdom of Cambodia, Taiwan Night organized by the Taipei Economic and Cultural Office in Ho Chi Minh City, Korea Night hosted by the Korea Tourism Organization in Vietnam, Bac Kan Tourism Promotion Conference, Quang Nam Tourism Day, etc.

ITE HCMC showcased the strong participation of 305 international and local travel companies, 161 international buyers from 18 countries and territories, and 21 international media from prominent travel, lifestyle, tourism, and broadcast platforms. ITE HCMC 2022 has proved itself as the leading travel event of Vietnam and Mekong sub-region, as well as an ideal platform for all travel authorities and businesses to attract international tourists to Vietnam and strengthen the cooperation between Mekong sub-region travel businesses and potentially global markets”.

From 15 August 2022 to 11 September 2022 (28 days), 130 posts were published on social networks, including 30 articles on the Ho Chi Minh City Department of Tourism website, 31 results on Zalo OA, and 69 contents on the official fan page “ITE HCMC – International Travel Expo Ho Chi Minh City”, “Vibrant Ho Chi Minh City”, “Du lịch Thành phố Hồ Chí Minh” attracted more than 24,586 interactions, 103,000 impressions, and 11 short videos reaching 61,295 audiences. The notable one is the high-level tourism forum “Solutions for recovery and sustainable development of international tourism”, with the participation of more than 300 delegates from Government leaders, leaders of Vietnam Ministry of Culture, Sports and Tourism, Ho Chi Minh City and other provinces’ People’s Committees, relevant departments and experts from Laos, Cambodia, Korea, representatives of leading organizations such as UFI – the Global Association of Exhibition, AFECA – the Asian Federation of Exhibition and Convention Associations, EuroCham, Vietnam Airlines, Nova Hospitality, Amadeus and many more. During the three-day event, the Expo has attracted more than 22,000 visitors and 8,600 meetings between sellers and buyers, a 42 percent increase over expectation, bridging more international and local travel businesses together, further boosting the tourism rebound of the Mekong sub-region. Extraordinarily impressive growth.

ITE HCMC has been the most established and the largest travel event in Vietnam for international and local travel companies, creating unparalleled networking opportunities to keep up with the new trends and build connections with new business partners. Besides the presence of the Departments of Culture, Sports and Tourism, Departments of Tourism, Tourism Promotion Centers of 42 provinces and cities in Vietnam, ITE HCMC also hosted nearly 21 international media agencies from Canada, France, Germany, Italy, Korea, Russia, Thailand, US, etc. At the event, the speakers delivered in-depth analyses on the tourism market and post-pandemic tourism trends and suggestions for tourism development in Vietnam and the region.

Mrs Nguyen Thi Anh Hoa, Director of Ho Chi Minh City Department of Tourism, shared, “Thanks to the continuous effort, determination, and collaboration between travel authorities, businesses and organizations, Vietnam travel industry has renounced with impressive growth.

Mrs Nguyen Thi Anh Hoa, Director of Ho Chi Minh City Department of Tourism, also acknowledged the active participation of localities and domestic and international tourism businesses. At the World Travel Award Ceremony for Asia & Oceania, Ho Chi Minh City beat seven other rivals to win the “Asia’s Leading Business Travel Destination 2022” award and the Ho Chi Minh City Department of Tourism was named “Asia’s Leading City Tourist Board 2022”.

According to the official report, ITE HCMC successfully conducted 8,600 B2B meetings between international buyers and sellers during the three-day event and attracted nearly 22,000 visits in total from the travel trade and public visitors. These are major spurs for sustainable tourism development and adaptations to new movements of international tourism.

Consumer Day, which took place on the last day of ITE HCMC 2022, attracted more than 10,000 public visitors and presented them with exclusive special travel promotions on flight tickets, accommodation, and tour packages. In the context of post-pandemic economic recovery, ITE HCMC continued to reach new heights with more than 300 exhibitors, including national travel associations, travel agencies, resorts, and hotels from 6 countries and territories.

Ho Chi Minh City People’s Committee; organized by the Ho Chi Minh City Department of Tourism and Vietnam National Administration of Tourism; executed by Ho Chi Minh City Tourism Promotion Center, C.I.S Vietnam and Le Bros Company. More than 20 forums, business meetings, and side events were conducted, attracting 60 local and international tourism experts and 2,500 delegates. In just three days, the event under the theme “Growing Forward Together” strengthened solidarity between local and international organizations toward future sustainable tourism.

The 16th Ho Chi Minh City International Travel Expo 2022 (ITE HCMC 2022) officially concluded with resounding success. More importantly, it is not to mention that the event this year also had the strong support of 161 international buyers from major inbound markets of Vietnam, including Australia, England, France, Germany, India, Italy, Japan, Korea, the US, etc. Within the framework of the event this year, the Department of Tourism has also organized many pre-tours and post-tours for VIPs, Hosted Buyers, and Hosted Media: Saigon River Cruise, Saigon Imprint, Saigon Underground, Ho Chi Minh City – Ba Ria-Vung Tau, Ho Chi Minh City – Cu Chi – Can Tho, The seminar on Promoting the Potential Tourist Market of Vietnam (India and the Middle East) chaired by the Vietnam National Administration of Tourism, welcomed the presence of 9 experts in India and the Middle East to discuss solutions for new inbound market expansion and increase the number of tourists. The highlighted events & seminars

ITE HCMC 2022 has conducted approximately 20 side events and seminars in three days. In addition, the workshop on Digital transformation in tourism and a series of events on Tourism Marketing Day are also some highlights.

This year, ITE HCMC proudly presented ITE HCMC Awards 2022 to recognize 91 outstanding exhibiting participants and partners for their exemplary and continuous support and contributions.

ITE HCMC 2022 closed with a record number of 111 domestic reporters from 75 press agencies and 321 online news about the events. Government leaders also emphasized key strategic contents of tourism, including green development, digitalization, technology application, human resource training, etc. These have made a strong impression on international friends, further boosting the tourism potential of Vietnam in the future. At the same time, this event also contributes to developing tourism into a spearheading economic sector through promoting emulation movements, service quality improvement, and brand building.

The results reaffirmed the recovery of the inbound tourism industry through opening policies, product innovation, and service quality after the pandemic in Ho Chi Minh City and Vietnam. It also reinforced the importance of Ho Chi Minh City as a gateway for trade and tourism, bridging Vietnam and other countries in the Mekong sub-region. With that support, Ho Chi Minh City’s tourism industry will be motivated to accelerate the recovery and reaffirm its position as one of the leading tourist destinations in Vietnam. Currently, the ITE HCMC fan page has more than 8,249 likes, including 315 new likes and 464 new followers out of 10,258 followers.

Visitors also experienced a wide range of performances and traditional showcases on musical and culinary cultures from international and exhibiting booths. The event was endorsed by the Vietnam Ministry of Culture, Sports and Tourism and

ITE HCMC 2022: The hosted buyers and media were invited to local cuisine and culture experience activities, such as the Opening Ceremony of the Nghinh Ong Festival in Can Gio.

Written by: Supaporn  Pholrach (Joom)

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