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Saturday, December 2, 2023

New leadership roles at SITE, as association enjoys record-breaking year

SITE has announced the addition of two new members to its senior leadership team, with Elizabeth (Liz) Sage, MBA, CMP, taking on the newly created Head of Education role and Dallas Lyons III appointed as Head of Membership & Chapter Engagement.

This comes during a record-breaking year for the 50-year-old association that includes a new high-water mark for membership numbers and sold-out status across many events.

Elizabeth Sage, a multi-award winning business events specialist in her own right, joins SITE following a twenty-year career in the industry. Starting on the corporate side, with LPL Financial, Liz worked as a senior experience design strategist at Maritz Global Events before starting her own consultancy business.

Dallas Lyons III, an association specialist, joins SITE following many years with the American Society of Echocardiography where he most recently served as Director of Membership. Dallas is a graduate of Appalachian State University with a Bachelor of Business Administration (BBA) in Marketing & Management.

“SITE has been on an upward trend since our industry bounced back following the pandemic pause. Under CEO Annette Gregg’s leadership, we have crafted a new three-year strategic plan with a focus on community and connections, education and resources, impact and awareness and organizational excellence. These new appointments add strength and depth to our senior leadership team and provide the appropriate platform to deliver on our ambitious strategy,” said Kevin Edmunds, CIS, CITP, President of SITE’s International Board of Directors and Vice President for AIC Hotel Group.

“SITE’s senior leadership team works hand in glove with our International Board of Directors on managing the processes that ultimately deliver the vision, mission and values of our association. I’m proud of our collective achievements in 2023 — historically high membership numbers, sold-out events, elevated membership engagement, launch of new programs, budget-breaking revenues — and welcome Liz and Dallas to our dynamic, diverse senior leadership team as we embark on the implementation of an ambitious strategy,” added Annette Gregg, MBA, CMM, SITE CEO.

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