The Lufthansa Group has chosen the agency achtung! to lead the global PR activities for its airlines. These include the brands Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines. The communications agency with 160 employees in Hamburg and Munich has won a multi-stage pitch and is now responsible for planning and supporting PR activities in 41 countries outside the home markets of Germany, Belgium, Austria and Switzerland. achtung! has created its own global network of hand-picked agencies for the Lufthansa Group. The network and its processes are individually arranged.
achtung! assumed the mandate on 1 January 2019, forming the necessary international agency network over the agency pool The Network One. This pool includes more than 1,000 owner-operated agencies worldwide. achtung! has had previous successes configuring a global agency network for the Elbphilharmonie and a European agency network for the SWISS airline.
The international agency network covers 41 countries. Lufthansa and achtung! have developed criteria to identify ideal agencies with the London headquarters of The Network One. A shortlist was drawn up for each market to then hold discussions with the agencies deemed best. Experience in the aviation industry, corporate and consumer expertise as well as excellent media contacts were decisive for the final selection. The result is an individual, hand-picked, high-performance network globally unique in its composition.
Midas PR Group has been chosen as the PR agency for the Lufthansa Group in Thailand. Midas bring 12 years of industry knowledge and expertise in public relations, representation, brand management, advertising and promotion to the Lufthansa Group. Midas has been brought on board to leverage the Lufthansa Group’s brand and presence in Thailand with a fully-rounded Marketing and PR campaign. The campaign will include PR for Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines.
Midas PR Group founder Karin Lohitnavy said, “We are both excited and proud to have been chosen by achtung! We look forward to meeting the challenge ahead delivering results and as always exceeding expectations”.