An analysis of GlobalData’s Travel and Tourism Influencer Platform, which tracks more than 200 leading industry experts and their discussions pertaining to the emerging trends, pain areas, new fields of innovation and other popular areas on Twitter, revealed Melvin Bocher, Founder of Traveldudes, as the top Travel and Tourism influencer during the first quarter (Q1) of 2021. He largely shares travel guides related to beautiful travel destinations across the world.
Stefan Arestis and Sebastien Chaneac, LGBTQ travel bloggers and creators of Nomadic boys, emerged as the next top influencer among the discussions on travel and tourism with an influencer score of 90. They largely share tweets based on all adventures for LGBTQ travel. They are followed by Simon Calder, travel journalist, with an influencer score of 82.
Family Travel, Cruise and LGBT Travel were the most mentioned trends among travel and tourism influencer discussions on Twitter during the period.
Smitarani Tripathy, Influencer Analyst at GlobalData, comments: “The discussions around Family Travel were related to how travel planners are looking for new ideas for safe travel as the summer approach and vaccination started. Cruise emerged as another top trend, led by the conversations related to how major cruise lines such as Norwegian Cruise Line, Regent Seven Seas are planning to resume sailing with vaccinated crew and passengers.”
Among the companies, American Airline Group Inc, Norwegian Cruise Line Holdings and TripAdvisor emerged as the most mentioned companies among travel and tourism influencer discussions on Twitter during Q1 2021.
The discussions related to America Airline Group Inc, spiked in February when the company expanded its acceptance of VeriFLY, a health passport app at all airports in the US. Travellers can use this app to navigate testing requirements and validation for a common goal of preventing spread of COVID-19. Norwegian Cruise Line Holdings emerged as another most mentioned company, led by surge in discussions when the company said that it requires it all crew members to get vaccinated ahead of resuming sailings, subject to availability of vaccine.