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Product uniqueness and risk free are the most important themes influencing consumer buying behavior in APAC, says GlobalData

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Companies are being watchful of various trends that influence consumers’ purchasing behavior to engage with them across several different touch points. Against this back drop, GlobalData, a leading data and analytics company, has identified Health & Wellness, Product Uniqueness, Ethical Products, Digitally Advanced Products, Personalization, Product Aligned with Time and Money Constraints, Trust-worthy/Risk Free and Surrounding Changes as the eight megatrends that influence consumers’ purchasing behavior in the Asia-Pacific (APAC) region.

Shagun Sachdeva, Consumer Insights Analyst at GlobalData, says: “By identifying and understanding the factors that resonate well with customers, brands can develop a strategic plan, unique marketing message and efficient advertising campaigns to boost sales and increase margins.”

According to GlobalData, around 39% consumers in APAC are influenced by the ‘uniqueness’ and how ‘risk free or trustworthy’ a product is, making them the dominant factors while making the end purchase.

Sachdeva concludes: “In a scenario of changing buying behavior in today’s information-driven environment, companies need to focus on key themes to quickly respond to a rapidly evolving consumer behavior and realign their strategies to ride the next wave of growth.”

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