Central Group Vietnam introduces innovative retail concept: GO! Trading and Service Mall

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On 15 November 2108, GO! Located in My Tho city, the most advanced trading and service mall of Tien Giang province, has been officially opened. This is the mall of expertise retail concept, that Central Group Vietnam, one of the largest retailers, has developed, opened and operated. 

GO! My Tho, consisting of 3 floors, with a free-of-charge parking lot up to 1,500 motorbikes and 150 cars, total floor area is as large as 18,742 m2. The shopping mall lobby impresses customers with its high ceilings, modern interior decoration, and connects to the exterior with a large glass system that maximizes natural light. The ceiling is decorated with special patterns in the shape of the boats, which are the traditional iconic of the Mekong delta river network, yet remains its modern style. As soon as customers enter the lobby, they will feel the comfort, impressive with spacious, airy, modern ambience of the shopping mall.

The unique new-ness that only GO! My Tho offers is the smart and unique layouting of “Eat – Shop – Play”. Food and beverages, shopping, entertaining now can be made easy and convenient because customers can access all of these services in one destination; on each floor of the mall and in the whole mall. GO! My Tho offers integrated services from food court, coffee and tea shops, restaurants, fresh and grocery shopping and other shoppings, playground, entertainment from trusted brands and tenants; especially, the newest expertise retail concept that has been introduced at the very first time. Each floor comprises:

  • 1st Floor: Restaurants and Food & Berverage, offering the diverse and various choices from all over the world: King BBQ, Hot Pot Story, The Pizza Company, Dairy Queen, Rainbow yoghurt ice-cream, Highland Coffee, Lotteria, Jolibee, Bobabop milk tea, Tealive milk tea, Shinny bar fruit juices, Paparoti. Also, Fashion, Lifestyle and Accessories are presenting: Parity, Belluni, John Henry, Avilaen Costa, Lamer, AF Fashion, Sabina, Miley, K&K, Hanh Fashion, Vitimex, The Face Shop, PNJ, Casio, Diamond World, Hong Phuc Jewelry, Minh Kim, Amprin, Rabity, Zanna, T – Shirt Duy Bao, Dep Accessories, Ha Eva, Euro Viet Perfumery, City Color, Charme, Titan, DK watch, Yves Rocher, ABS, Khanh Trung Shoes, House of Luggage Samsonite, Kore
  • 2nd Floor, representing the typical “Eat – Shop – Play” model of integrated services in one destination, with the floor area up to 4,000 m2 including: Food City (food-court with international cuisines), Kubo play & fun kids playground, fresh zone, fast-moving-consumer-goods zone, necessity products, electrical home appliances, GO! Delicious (ready-to-eat Vietnamese cuisines; including the famous My Tho noodle soup), GO! Bakery (the iconic baguettes and bakery), LookKool (impulsive accessories, interior decoration products), HomeMart (household products and accessories), NguyenKim (electrical home applicances)
  • 3rd Floor, Game and Entertainment: CGV cinema, Fahasa bookstore, Tiniworld kids playground, Game Kim Phat, Zuzazoo

Mr. Philippe Broianigo, CEO of Central Group Vietnam, stated: Tien Giang has been selected as the first GO! My Tho because we have studied and believed in the potential, the socio-economic development, the prime location as well as the lifestyle trend that is on the right track with fast growth. We are proud to introduce the-new-Vietnamese-brand called GO! – for Vietnamese customers and run by the Vietnamese. GO! My Tho is a milestone achievement towards our vision to commit to contribute to Vietnam’s prosperity and enhance quality of life of the people.  Because at GO! My Tho, all the families and the local community can experience all integrated services, a “break-through” in the way how layouting the store and zoning the categories are designed, which is easily and conveniently all-in-one destination with value-for-money. I am pleased to share the observation after over 2 weeks of test-run the mall before this opening ceremony. We have witnessed the crowd of customers who come to eat, shop, play; especially, the food court area. This has been a very encouraging and positive indication that GO! My Tho model is well received and supported by the locals.

Mr. Le Van Nghia – Vice Chairman of Tien Giang Province People’s Committee – shared that: “We highly appreciate the investment of Central Group Vietnam into Tien Giang province, contributing to the economic development of the province, especially in the sector of trading and services. The investment of My Tho Trading and Services Mall has strongly contributed to the development of commerce, services and tourism; therefore, enhancing the efficiency of people’s trading activities; at the same time, highlighting My Tho City as qualified as tier-1 urban city of Tien Giang province. This mall has contributed to the stability and social-economic development of My Tho city in particular and Tien Giang province in general.”

Not only contributing to the local economy, GO! My Tho has built over 1,000 careers for local people and related business partners since its construction until today’s full operations. GO! My Tho will become the most preferred destination, attracting many customers (estimated more than 200,000 each month) from Tien Giang and from outside Tien Giang to come to “Mekong Delta region of Southern Vietnam”, bringing a complete fresh image of youthful and dynamic My Tho City.

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