Famous food influencers from US, India, Finland, Germany, Italy, Australia, Netherlands and Thailand selected by world’s biggest olive oil brand to visit Tuscan home of Bertolli, launching global brand refresh. (From left) Chef Nan Hongwiwat, Ann-Christin Weber, Valentina Tozza, Charlotte de Jong, Sara La Fountain, Melanie Lionello, Laura Vitale and Chef Ranveer Brar,
Thai TV Chef, Nan Hongwiwat was selected to represent Thailand, and Thai food, at a food influencer event in Italy by BERTOLLI(R), the world’s number one olive oil brand. The award-winning olive oil brand selected eight global cuisine celebrities, from eight countries, to bring them to the original Italian birthplace of the Bertolli brand for a week – to celebrate the brand’s Tuscan history, create a digital food series and compete in a recipe competition. With more than 150 years since the brand’s inception in 1865, in Lucca, Italy, the international event coincides with the global product’s brand refresh, set to launch later in 2018 in Thailand. The new-launch celebrates Bertolli holding the highest global olive oil market share of 4.5%, and its strong market leadership in Thailand’s olive oil market.
Alongside modern Thai Chef, Nan Hongwiwat, founder of Krua.co, and CIY TV Show, additional influencers were American YouTube Star, Laura Vitale, Celebrity Indian chef, Ranveer Brah, Master Chef Finland judge, Sara la Fountain, Dutch food blogger, Charlotte de Jong from
Charlie’s Kitchen, , Nutritionist, author and chef from Australia, Melanie Lionello, Bavarian Food-Blogger Ann-Christin, and Valentina Tozza – digital food expert representing Italy.
The food-personalities were hosted to spend a week exploring Lucca, Tuscan cuisine and way of life, staying in a 250-year old farmhouse, while filming a series of recipes under the Bertolli new tagline, ‘The Recipe is simple’. Inspiration coming directly from founder, Francesco Bertolli, who with his wife, Caterina, opened a small grocery store selling olive oil beneath their home in 1865. Whose philosophy is reflected in new-look labelling: “Pure, natural ingredients prepared in all their simplicity is the essence of great tasting food.”
“Being able to represent Thailand and working with seven other international food influencers by invitation from the world’s number one olive oil brand, and spend a week learning about olive oil in its birthplace, Lucca, was an honor. As a testament to the Bertolli family who founded the brand more than 150 years ago – we could even meet the great-grandson of Francesco Bertolli.
There is a heart-felt passion for good, simple food, and the best ingredients that has been translated into the Bertolli brand today. Seeing how Bertolli delivers the same quality and products in-line with the initial vision of its founder Francesco Bertolli was inspiring. I can’t wait to share it all with my Thai fans in the up-coming video series!” says Nan Hongwiwat.
The influencer trip, the first of its kind for the olive oil market leader, is set to drive Bertolli’s digital footprint. The eight influencers will release an online recipes series, ‘The Recipe Is Simple’ and a food competition between rival nations, to be released internationally throughout 2018.
“To celebrate our brand refresh, we wanted to show people from around the globe, the story behind Bertolli – seeing Bertolli’s first store in Lucca, or meeting the grandson of Francesco Bertolli. It shows why quality is our priority, as we have a legacy we are proud to preserve. The chance to bring eight influencers from countries as varied as Thailand, Australia, US and India, to create and experience their unique version of ‘the Recipe is Simple’ is what we value. Bertolli’s roots are Italian, but Olive oil is now universal in every sense,” said Emmanuel Pouey, Chief Marketing Officer at Bertolli parent company Deoleo.