Flight Centre Travel Group’s hotels and accommodation business BHMA has announced a new hotel management agreement in Thailand, the X2 Vibe Phuket Patong, following the first BHMA Vietnam property last month.
BHMA managing director Kent Davidson said the agreement would mark the company’s first foray into the popular Thai resort island.
“Phuket is an extremely popular travel destination and one of the main growth destinations for FCTG’s expansion strategy,” Davidson said.
“This property is a natural fit for the X2 Vibe brand and for BHMA group.”
Ideally located near Patong beach within easy access of the centre of Patong’s dining and entertainment district, the hotel provides smart contemporary accommodation and amenities for modern travellers.
It features 131 rooms and five villas, restaurant and bar, spa, swimming pool, fitness centre, boutique shop, library, meeting room and tour desk.
The new location brings BHMA’s X2 Vibe hotel portfolio to seven properties, and 27 total locations across the X2 Resorts, X2 Vibe Hotels and Away Resorts brands.
It follows the launch of BHMA’s first Vietnam property, X2 Vibe Viet Tri Hotel, last month.
Davidson said the new management agreement fulfilled the company’s stated objective of entering the Phuket market.
“We are delighted to have now established a presence in Phuket, one of Flight Centre Travel Group’s most popular leisure markets.”
“We are now working hard on entering other critical markets such as Bali, Fiji, Queensland and the Maldives,’’ he said.
BHMA chief executive Peter Lucas said the X2 Vibe Phuket Patong would offer visitors a distinctive, design-oriented resort, great location and the ability to enjoy social engagement with the destination.
“We’re excited to see BHMA expanding into new destinations on top of our existing locations across Thailand, Australia and Vietnam,’’ he said.
Edited by Peter Needham