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Flight Centre signs hotel deal with Thai developer

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Flight Centre Travel Group’s hotel and accommodation business BHMA has signed a hotel management agreement with a Thai developer to run its fifth Away property in Thailand.

BHMA is the Flight Centre Travel Group’s wholly owned regional Asian-Pacific hotel management arm.

Operating as Pulakorn Private Beach Resort, the property has now been rebranded as Away Pranburi Beach Resort.

At the signing of the agreement with the Ban Pulakorn (2550) company, BHMA chief executive Peter Lucas said Away Pranburi Beach Resort was an exciting addition to the company’s portfolio.

“We are pleased to announce that Away Pranburi Beach Resort will be the fifth Away branded hotel in Thailand, following Away Koh Kood, Away Kanchanaburi, Away Chiang Mai Thapae and Away Chiang Mai Phucome.

“The new management agreement follows our stated objectives of growing the brand in key visitor hotspots throughout Asia and the world,’’ Lucas said.

Prayoon Jenlapwattanakul, managing director of Ban Pulakorn (2550) Company Limited said BHMA would be the ideal partner to maximize the resort’s performance and visitor experience.

“Away has established itself as one of Thailand’s premier boutique hotel brands, enjoying a loyal following from guests wishing to get away from it all without forgoing the finer things in life,’’ he said.

Located on a peaceful beach near a local fishing village in the popular resort district of Hua Hin, the property mixes stylish accommodation with stunning scenery, offering 48 spacious, contemporary rooms, all with sea views. Surrounded by the greenery of a national park and the Sam Roi Yot Mountains, it has been designed to harmonize with the natural environment.

Features and services include an all-day dining restaurant serving authentic Thai and fresh seafood, beach barbecues, afternoon tea on a private boat, an outdoor swimming pool and Thai massage.

The resort is a popular venue for meetings, seminars and special events catering for up to 100 delegates in a fully-fitted meeting room with latest equipment. It can also cater for beach weddings for up to 200 guests.

BHMA currently operates 21 hotels across three brands worldwide with six new hotels in the pipeline.

Edited by Peter Needham