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HMC Launches Centara Privilege – Providing Members in Thailand with Personalized Benefits and Recognition

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Hospitality Marketing Concepts (http://HMCloyalty.com), the world’s leading provider of paid membership loyalty programs, today announced the launch of the Centara Privilege program via a partnership with Centara Hotels & Resorts, Thailand’s leading hotel operator (http://centarahotelsresorts.com).

Hospitality Marketing Concepts (HMC) in collaboration with Centara Hotels & Resorts created an engaging loyalty program to meet the needs of its 33 hotels in Thailand and exceed the expectations of Centara’s prestigious client base. The Centara Privilege Club, available to join at https://centaraprivilege.com, provides exclusive lifestyle, dining and accommodation benefits, with attractive guaranteed savings, an available complimentary night’s stay, cash certificates and many other member-only advantages. As an exclusive perk, new Centara Privilege members also receive a one-year automatic upgrade to Silver membership level in the CentaraThe1 program, while renewing members receive a Gold membership level upgrade and 5,000 C1C bonus Points (https://www.centarathe1card.com/benefit).

Centara Hotels & Resorts is dedicated to providing exceptional service in unique and sophisticated environments. As a Thai hospitality management and holding company it places a strong emphasis on providing Thai-influenced hospitality and its inimitably warm service across all its brands whilst embracing and maintaining a sense of place in the local environment of each property.

Centara Privilege features an industry-leading mobile app that lets members redeem digital e-certificates and eliminate outdated paper-based voucher booklets and plastic membership cards. HMC’s white-labeled mobile app platform for iPhone and Android delivers targeted mobile push notifications about hotel promotions based on geo-location, preferences and purchasing behavior. The innovative app allows guests to make membership purchases, renewals, and mobile hotel bookings. HMC’s proprietary technology platform also streamlines hotel operations by providing detailed tracking with two-way POS/PMS integration, while improving analytics, intelligence and security controls.

“We aligned with HMC to create a programme that would further strengthen the loyalty of our most frequent guests. Our partnership with HMC was an obvious collaboration.” said Mr. Tom Thrussell, VP Brand, Marketing & Digital, Centara Hotels & Resorts. “The new Centara Privilege program will enrich our guests’ experiences by providing members with a greater array of exclusive benefits and privileges, locally in Thailand and around the world through HMC’s CLUBHOTEL network.”

“HMC is committed to ensuring the new programs’ success while creating an innovative program which complements the ever-growing digital mobile world,” said Mokhtar Ramadan, CEO, Hospitality Marketing Concepts. “Together with Centara Hotels and Resorts, HMC will deliver on our mission to provide world-class loyalty programs to luxury hotel brands around the world. Together with HMC’s new mobile app, members can enjoy the benefits of membership at their fingertips.”

Members of Centara Privilege will receive exclusive privileges at participating Centara Hotels and Resorts properties throughout Thailand. From booking a stay with exclusive rates to indulging in premier dining options, Centara Privilege members enjoy impressive benefits and increased recognition. Members also receive access to CLUBHOTEL (http://www.clubhotel.com), HMC’s exclusive global network of four- and five-star hotels. CLUBHOTEL provides reciprocal benefits and recognition to a worldwide membership base. Participating properties receive room spending from direct bookings and F&B spend from their local markets while simultaneously gaining exposure to CLUBHOTEL members around the globe. Centara Privilege membership is available to join online: https://centaraprivilege.com/JoinNow.