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Sunday, January 29, 2023

OneSiam Partners with Air Asia To Attract Chinese Tourists Towards World-class Shopping Destination in ‘Air Asia x OneSiam present “Thailand Shopping Festival”’

OneSiam, the global destination combining 3 world-class shopping destinations, Siam Paragon, Siam Center, and Siam Discovery has joined forces with Air Asia, supported by Tourism Authority of Thailand (TAT), Chengdu Office, has launched the exciting campaign ‘Air Asia x OneSiam present “Thailand Shopping Festival”’ to drive exponentially more Chinese tourists to visit Thailand. As OneSiam has been the point of origin of all tourist attractions and the capital of shopping destination that brings delightful shopping and entertainment experiences to tourists, it will continue to welcome and excite Chinese tourists throughout the New Year festivities and even into Chinese New Year celebration in 2019. This objective is aligned with TAT’s forecast which should see an enormous number of incoming Chinese tourists throughout the 2019 – an astounding increase by 15%, compared to this year.

 Mr.Charun Chuennaitom, Director of the TAT Chengdu Office, stated “The Chinese remains to be the largest group of tourists visiting Thailand. In fact, according to research data of TAT Intelligence Center, between January and August 2018, there is an estimate of 25.8 million tourists, which grew by 10%, compared to the same period the previous year. Out of 25.8 million, 7.7 million are Chinese tourists which grew by 16.5%, when compared to the figures in 2017.

He also added, “According to the statistics, it has found that during the months of July and August, there is a noticeable drop in the number of Chinese tourists in Thailand, by -0.87% and -11.7% respectively. All attention is drawn to the fourth quarter as it is the high season, large groups of Chinese tourists are expected to visit Thailand – a shift towards a positive outcome. Regardless, both state and private sectors will continuously work together to establish confidence and create incentives to draw incoming groups of tourists from China.”

Mrs.Tanavan Arkaleephan, Director of Tourism Department Siam Piwat, has revealed “OneSiam, the global destination that unites Siam Paragon, Siam Center, and Siam Discovery as Bangkok’s centers of shopping and tourist attraction is home of Thai and Chinese tourists. These visitors are familiar with the shopping excitement and world-class entertainment, and the location that caters to all lifestyles that OneSiam has to offer.”

“Each day there is an estimate of 150,000 – 200,000 shoppers in Siam Paragon, 120,000 – 150,000 in Siam Center and Siam Discover, separately. The ratio of Thai visitors to Chinese visitors can be seen as 60 to 40. Among the top 5 tourist groups that constantly visit OneSiam are from China, Hong Kong, South Korea, Malaysia, and Singapore – along with other nationalities, but the Chinese still remain as the majority group.”

To drive the potential groups of Chinese tourists to visit Thailand during the end of 2018 and up to Chinese New Year of 2019, OneSiam has partnered with Air Asia to launch a thrilling campaign ‘Air Asia x OneSiam present “Thailand Shopping Festival”’, to dedicate rewarding promotions towards tourists from October 15, 2018 – February 28, 2019. Tourists who show their boarding passes from Air Asia’s flights from China to the staff at tourist lounge, Siam Paragon and follow OneSiam WeChat account to get latest news and updates can instantly receive privileges and promotions from partnering brands, including vouchers from ONESIAM, product samples from PRALYN, 30% discount on body massage therapy from The Beauty Art, and more discount offers on Thai designer brands.

Exclusive offers! Tourists can enter to win tickets from Air Asia (10 winners with one ticket each), and shopping vouchers at OneSiam, worth THB 3,000.

Mrs.Nattinee Tawanchulee, Director of Commercial Thai AirAsia, said “Bangkok is a global destination for world travelers, including Chinese tourists, and Air Asia offers direct flights from Bangkok to 15 destinations covering 18 routes in China, with international alliances to effectively facilitate tourists from China.”

With the collaborative effort from Air Asia in launching ‘Air Asia x OneSiam present “Thailand Shopping Festival”’ that aims to draw Chinese travelers to Thailand, it also has more amazing surprises for. on flight from Chongqing to Bangkok with in-flight fashion show, showcasing special collections from Thai designer brands including Fri27Nov, Iconic, Kloset, Rotsaniyom, and Theatre. All brands are to display contemporary day-to-day fashion styles to raise awareness about new Thai products and shopping destinations to Chinese audiences.

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