The Ultimate Platform for Sustainable Tourism in Asia Pacific.
The Pacific Asia Travel Association (PATA) is set to organize the PATA Destination Experience Forum and Mart 2023 (PDFM 2023) in Kuching, Sarawak, Malaysia from June 21-23, 2023. The event, which is generously supported by Sarawak Tourism Board, is a platform for tourism professionals to gain practical experience and knowledge in marketing and managing attractions, tourism products, and services in a responsible and sustainable manner.
The three-day event will cover the following themes: Ecotourism, Gastronomy Tourism, Adventure Travel, Destination Management, and Digital Marketing. The conference will provide attendees with opportunities to learn from experts, network with industry peers, and participate in various B2B activities.
A Destination Rich in Culture and Gastronomy
Kuching, the capital city of Sarawak, is a vibrant city that is well known for its immersive culture, adventure, nature, food, and festival elements. The city was recognized as the “City of Gastronomy” by the United Nations Educational, Scientific and Cultural Organization (UNESCO)’s Creative Cities Network (UCCN) in 2021, making it the perfect destination to host this year’s event.
Sarawak’s diversity in ethnicities and culture has created a wealth of authentic dishes and food that are staples of the indigenous households, passed down through generations. This makes Sarawak not only a destination rich with nature and culture but also a place to enjoy and relish a variety of local foods.
An Opportunity to Learn and Network
The PATA Destination Experience Forum and Mart 2023 is an excellent opportunity for tourism professionals to learn from experts and network with industry peers. The conference will feature a range of topics, including the latest best practices in destination marketing, sustainable tourism, and digital marketing.
Attendees will also have the opportunity to participate in various B2B activities, including 1-1 meetings and networking opportunities. This will provide attendees with the opportunity to connect with industry professionals and explore new business opportunities.
A Focus on Sustainable Tourism
Sustainable tourism is a critical aspect of the travel industry and is essential for the long-term success of the sector. The PATA Destination Experience Forum and Mart 2023 will provide attendees with a platform to learn about the latest best practices in sustainable tourism and the role of destination management in promoting responsible and sustainable travel.
As the travel and tourism industry in the Asia Pacific region continues to recover from the impact of the pandemic, the PATA Destination Experience Forum and Mart 2023 will highlight the best practices in destination marketing and destination management in support of a responsible and sustainable recovery for the region.
Conclusion
The PATA Destination Experience Forum and Mart 2023 is an excellent opportunity for tourism professionals to learn, network, and participate in various B2B activities. The event will provide attendees with practical knowledge and experience in sustainable tourism and destination management, making it an essential platform for the travel industry in Asia Pacific.
We invite you to join us in Sarawak, Malaysia and be a part of this exciting event. Register today and secure your place at the PATA Destination Experience Forum and Mart 2023.
Written by: Supaporn Pholrach (Joom)
