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Friday, February 3, 2023

Plateno Group surges as most influential Chinese hotel brand in Thailand, globally

Plateno Group proudly announces signing agency agreements in Russia, Malaysia, and South Korea, further establishing Plateno as the pre-eminent Chinese hotel brand by blossoming into new and existing markets. The Malaysia signing, which will mean more Plateno hotels in Malaysia, confirms the company’s continued commitment to Southeast Asia, the most popular destination for Chinese tourists, and signals Plateno’s interest in expanding its current presence in neighboring Thailand. 

Outbound Chinese tourism continues to grow

Golden Week 2018 saw record number of travelers journeying from China to cities around the world, as Chinese holidaymakers take advantage of the weeklong holiday to venture abroad. As these numbers have been increasing every year, Chinese tourists continue to depend on familiar and trustworthy brands, such as with the many Plateno Group hotels, which also recorded a substantial increase in occupancy across many properties during the same period, including the 7 Days Premium locations in Thailand.

Plateno combines local knowledge with brand recognition

Plateno Group succeeds by leveraging the best with their best. With an unparalleled knowledge of the outbound Chinese traveler market, Plateno can anticipate what regions will be most appealing to the Chinese market and then partner with local hotel owners or hospitality groups. The property born of this collaboration then benefits from the local expertise, service, and operations as well as from Plateno’s branding, trusted by loyal Plateno Trip members who look for Plateno name brands when travelling abroad.

Plateno continues to seek new collaborations in Thailand and beyond

Thailand is undoubtedly a favorite destination for outbound Chinese tourists. So, Plateno focused their attention further to the northern city of Chiang Mai and the island of Phuket. On the strength of its 7 Days Premium hotel brand and by offering special promotions through among the expansive Plateno Trip members loyalty program, the company continues to see a positive influx. Now, Plateno plans on opening a property in the seaside resort town of Pattaya in early 2019, with many other projects being planned in Thailand with local investors and developers.

Ms He Yijun, Director of the International Department of Plateno Group, explains, “After many years, we have accumulated rich experiences cooperating with trustworthy and supportive local partners in many markets, for which we are eternally grateful. We now look forward to continued success with current as well as new partners, establishing more collaborations between Plateno Group’s strong brand and reputable local hotel owners and investors to form a grand hospitality alliance sought after the world over.”

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