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Monday, January 30, 2023

Polish Active Wear and Lifestyle Brand “4F” Opening its First Mono Brand Store in Thailand

Polish activewear and lifestyle brand “4F” opening its first mono brand store in Thailand on the 1st floor of Siam Discovery, the first interactive, customer-centric retail destination in Bangkok, Thailand.

Founded in 2007 by Igor Klaja, whose charismatic nature combined with a great passion for sport inspired him to build his own high-quality and trendy sportswear brand that can serve both the professional and amateur athletes. Before 4F was established, he worked as a sale staff in a multi-brand sportswear store, where one of the best-seller item was the Polar fleece jackets. He saw a big potential in the product and started to travel around Poland to sell that jacket from his own car. Afterwards, he started to design more product and expand to other sportswear categories. His brand 4FUN was created in 2003 and later relaunched to “4F” as globally known today.

Currently, the brand is recognized worldwide for its functional and modern design. With more than 200 retails and wholesale outlets in 35 countries, 4F is dynamically establishing itself as one of the world’s leading sportswear brand. The brand is trusted by professional athletes and has a long history of collaboration with National Olympic Committees and selected Sports Associations, the brand appears on the Polish representative team during the Olympics, the latest event being the Olympic Winter Games PyeongChang 2018. Athletes who wear 4F including Polish Ski Jumpers, Maciej Kot and Kamil Stoch and Latvian Street Workout Champion 2017 Daniels Laizans.

“Health and fitness trend is gaining popularity in Thailand, as people are becoming more health conscious whether through eating healthier, getting more exercise or even dressing in a sporty look. We’re seeing more and more Thai embracing the Athleisure trend by mixing and matching sportswear pieces into their everyday look. We saw an opportunity to introduce 4F to the market and Siam Discovery is a perfect central location for young Thai to shop and it gives tremendous exposure and opportunity for the brand to grow,” said  Mr. Hidekazu Fujii, owner of Sport Lifestyle Lab Co., Ltd. “We hope to expand 3 – 4 more pop-up store in central and outer area of Bangkok within 2019 to increase product accessibility for customers. We are also planning to actively sponsor Thai sport events and host official brand launching event by beginning of 2019.”

4F Sportswear range is available immediately at their first ever mono brand store in Bangkok on the 1st floor of Siam Discovery. And more at  www.4fthailand.com , www.facebook.com/4FThailand Instagram: @4f_thailand   #4FTHAILAND #MOVE4FUN

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