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Monday, January 30, 2023

‘Sizzler’ Launches New Menu Campaign to Celebrate Happiness Festival Adds New Line of Desserts and Confidents that Sales Target will Return

 Sizzler is offering a special dining experience during the festive season with the latest release of new desserts – ‘Chocolate Mousse Ice Cream’ and ‘Cheese Toast Ice cream’ and ‘Macau Style Egg Tart’; special menus to celebrate Father’s Day –  ‘Salted Egg Lobster & Spaghetti Olio’ and ‘Grilled Trout in Roasted Garden Cherry Tomatoes’; and festive season menus for New Year’s Eve celebrations – ‘The Beef Rossini & Shrimps’, ‘Battered of Trout With the Spicy’s Herb Salad’, and ‘Christmas Sous Vide Chicken with Red Wine Sause’. 

For the 2022 strategy, Sizzler is ready to open at least 3 new branches, and aims for year-round growth to return to the same as before the Covid- 19. Currently, Sizzler accounts for 80% of the revenue from dine-in, while delivery and take-out account for 20%, respectively.

Mr Kreetakorn Siriatha, General Manager of SLRT Limited Company; a subsidiary of The Minor Food Group Plc.; a restaurant operator under the brand Sizzler, stated that the 2022 operational strategy will continues to be in accordance with the situations and consumer behavior. The main strategy is to continuously innovate and develop new menu every 1-2 months throughout the year to provide a variety of selections for customers accompanied by Sizzler’s unique salad bar. Additionally, Sizzler is ready to create a din-in atmosphere suitable for all customers, Sizzler’s all-time hallmark. At the same time, focus on delivery channel, another business model that helps Sizzler increase revenue greatly through the development of customised menus, whether  a steak or a salad bar, and the   development of food packaging especially for deliver. Sizzler has also developed and expanded take away business model, Sizzler To Go, expanding services to more comprehensively to train stations, hospitals, etc., as well as additional services such as the Catering service that offer food and beverages available in Sizzler To Go to create a snack box, to meet the needs of all customers.

“At the same time, Sizzler has gradually redesigned the restaurants under a new concept to offer new dining experience to our customers, starting at The Mall, Tha Phra, Central Westgate and Future Park Rangsit. In terms of branch expansion, we have continued to expand to more provincial areas and prepare to open new branches at Robinson Saraburi, Robinson Chachoengsao and Robinson Srisamarn, along with continuously organise marketing promotions. From all these strategies, growth targets in 2022 are expected to return to the same level as before the outbreak of the COVID-19. Currently, Sizzler accounts for 80% of the revenue from dine-in, while delivery and take-out account for 20%, respectively. ” Mr Kreetakorn closed.

Mrs Nongchanok Stananonth, Assistant Vice President of Marketing Group of SLRT Limited Company; a subsidiary of The Minor Food Group Plc.; a restaurant operator under the brand Sizzler, commented that the end of the year is a festive season full of joy and happiness, therefore Sizzler, as a leader in restaurant industry for all ages, has created and developed new menus, both savory and sweet dishes, to provide a special dining experience all in one meal. Sizzler is confident that this will help boost sales and enhance overall sales growth for Sizzler. These menus come with special distinctive features, including

  • 2 Newest Desserts including Chocolate Mousse Ice Cream and Cheese Toast Ice cream – 2 scoops of special tasty ice-cream flavours inspired by Sizzler’s famous menus at 49 baht from 69 baht and Macau Style Egg Tart – soft egg tart with smooth taste freshly baked from the oven, 2 pieces at a special price of 39 bath from 60 baht.
  • 2 Special “Happy Father’s Day” Menus including Salted Egg Lobster & Spaghetti Olio – deep fried large lobster with Sizzler’s special salted egg sauce paired with black ink spaghetti at 799 baht. For those who don’t favours fried food, Grilled Trout in Roasted Garden Cherry Tomatoes is a must, a large grilled piece of trout, served with cherry tomatoes and potatoes at 555 baht.
  • 3 “Festive Season” Menus including The Beef, Rossini & Shrimps – a grilled big piece of beef loin imported from Australia wrapped with bacon and paired with grilled shrimp with Sizzler’s signature red wine sauce at a price of 699 baht; Battered of Trout With the Spicy’s Herb Salad – deep fried battered trout topped with a spicy Thai salad paired with hot rice brewed at 499 baht; and Christmas Sous Vide Chicken with Red Wine Sause – a large piece of chicken thigh cooked with a sous vide method for intense flavour and juiciness paired with Sizzler’s special red wine sauce and pudding style baked bread at 399 baht.

There is also other promotional campaigns, such as  appetizers menus – Mixed Sausages Spicy Salad and Pork Knuckle Spicy Salad at 199 baht each, and receiving 1 free scoop of ice-cream when spending more than 800 baht. If that is not enough, buy 6 pints of ice-cream at only 294 baht and receive free SUNTUR cooling bag, with the value of 199 baht, when order with salad bar or main dish. Enjoy a special moment at Sizzler for dine-in, delivery and pick-up at all branches from 1 December 2021 onwards.

For more information, please contact Sizzler Public Relations Department at Tel: 02-365-6934 or visit the Facebook fan page: www.facebook.com/SizzlerThai or website: www.sizzler.co.th

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