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Tuesday, March 19, 2024

Bangkok Hotels Experience Second-Highest ADR on Record in January 2023

Baiyoke Sky Hotel, Bangkok, ThailandBangkok’s hospitality industry has set a new milestone with its second-highest Average Daily Rate (ADR) in January 2023, according to data from STR. December 2022 was the only other month with ADR above THB 4,000 in Bangkok. The city’s January ADR level was 21.5% above the pre-pandemic comparable from 2019, while occupancy and revenue per available room (RevPAR) were still below the 2019 comparables by 19.7% and 2.4%, respectively.

The city’s hotel occupancy rate for January 2023 stood at 67.5%, with the highest levels seen on Thursday, 26 January (77.1%), and Friday, 27 January (78.6%). This could be attributed to the extended Chinese New Year celebrations and the initial demand from international Chinese visitors following the country’s reopening. Bangkok’s daily occupancy levels remained above the 60% mark throughout the month.

Bangkok’s hotel industry, like many others worldwide, has been severely impacted by the COVID-19 pandemic. However, the hospitality industry has shown a remarkable level of resilience and adaptability to changing market conditions. Despite the challenges, the city’s hoteliers have found ways to remain operational and offer visitors a safe and enjoyable stay.

The increase in ADR in January 2023 is a positive sign for the city’s hotel industry, as it indicates a recovery from the pandemic’s economic impact. The ADR in January 2023, which is the second-highest on record, reflects the high demand for hotel rooms in the city. This demand could be due to a variety of factors, such as the easing of travel restrictions, the reopening of the tourism industry, and the growing interest in Bangkok as a top tourist destination.

Bangkok is renowned for its bustling streets, vibrant markets, and delicious street food. The city is also home to several world-famous tourist attractions, including the Grand Palace, Wat Arun, and Wat Phra Kaew. Furthermore, the city’s rich cultural heritage and vibrant nightlife have made it a popular destination for tourists from all over the world.

In the wake of the pandemic, the city’s hotel industry has taken several measures to ensure the safety and well-being of guests. Hotels have implemented strict hygiene protocols and adopted contactless technologies to minimize the risk of infection. Additionally, many hotels have offered discounts and attractive packages to entice visitors to stay in the city.

The recovery of Bangkok’s hotel industry is an encouraging sign for the city’s economy. The hospitality industry is a significant contributor to the city’s GDP and provides employment opportunities for thousands of people. The increase in ADR and occupancy rates indicates that the industry is slowly returning to pre-pandemic levels.

In conclusion, Bangkok’s hotel industry experienced the second-highest ADR on record in January 2023, indicating a significant recovery from the pandemic’s impact. The rise in ADR and occupancy rates is a positive sign for the city’s economy, which relies heavily on the tourism industry. The city’s hotel industry has shown remarkable resilience and adaptability in the face of the pandemic, and its efforts to ensure the safety and well-being of guests have not gone unnoticed. As the city continues to attract visitors from around the world, its hotel industry will play a crucial role in driving its economic growth.

 

 

 

Written by: Supaporn  Pholrach (Joom)

 

 

 

 

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