The Pizza Company maintains consistent sales with revenue growth by 30% over the last three quarters. It is preparing to boost year-end sales by providing a unique and delicious experience to customers looking to celebrate the holiday season. This comes with the pizza dough’s specialty, and it’s the first time The Pizza Company has offered “New York soft thin pizza”, a new phenomenon of the perfect combination of a crispy thin pizza and a pan pizza that is considered a special highlight that must be experienced.
Along with the introduction of three new pizza toppings, Grilled Hawaiian Pizza, Sausage and Cheese Pizza, and Seafood Sour Cream Pizza, as well as two new sizes, 12 inches, is expected to boost pizza consumption and welcome more customers who are returning to eat in at the restaurant. The launch is also intended to welcome tourists who will visit during the peak season. From today until January 9, 2023, you are challenged to try these new pizza specialties.
“The Pizza Company is very pleased with the overall growth figures in 2022. We continue to develop and create new pizza recipes, however, to meet the needs of all target customers, regardless of gender or age,” said Patt Pongwittayapipat, General Manager of The Pizza Company, under the operation of The Minor Food Group Public Company Limited. “We add more options to please customers by developing new recipes that are exciting and do not become monotonous. This reinforces our commitment to consumers and attention to detail in terms of raw material selection, quality, and services that meet all applicable standards, whether dining in or ordering through delivery including this year’s accomplishments also include over 420 outlets covering all strategic locations in 75 provinces, as well as online platforms that can attract more new-generation consumers due to ease of access, convenience, and speed. The Pizza Company’s dedication to business operations resulted in increased sales from January to September 2022 when compared to the same period in 2020. The delivery business in particular, has grown rapidly, allowing the total revenue proportion to increase by 30% over the last three quarters.”
The Pizza Company is preparing to create a big phenomenon for the pizza industry by combining deliciousness and style, especially for the upcoming holiday season. Some pizza recipes will be modified to be more exclusive and to meet the needs of consumers’ lifestyles to the greatest extent possible. Therefore, the brand conducted a consumer behavior research & survey and discovered that one of the needs of pizza lovers is for something in between crispy thin pizza and pan pizza. This resulted in the development and invention of a new pizza recipe using soft and thin homemade pizza dough, dubbed “New York soft thin pizza”. It’s a perfect marriage of the aroma of homemade pizza dough, freshly baked every day, and a thick and soft finish that’s flavorful on the tongue. It is ideal for meeting customers’ needs during the holiday season.
Furthermore, The Pizza Company has combined the thin and soft features of the pizza dough with the newly launched three toppings. The price of a new 12-inch pizza starts at 399 baht. Must-try pizza recipes include Grilled Hawaiian Pizza, which is topped with an overload of smoked ham and bacon and large chunks of pineapple. Sausage and Cheese Pizza comes with large premium sausages and a load of cheese that cheese lovers should not miss. Sour Cream and Seafood Pizza is loaded with seafood, such as shrimp, squid, clams, and crabsticks, as well as the aroma of sour cream sauce, all mixed with the mellowness of garlic butter. A jumbo pizza of 18 inches in size, for dine-in customers only starting at 499 baht, is an excellent choice for those seeking something larger to feel good about. Pizza lovers can enjoy the delectable new “New York soft thin pizza” which applicable with all 16 The Pizza Company toppings from today until January 9, 2023.
“As things begin to relax and recover, and we enter the season of celebrating New Year’s Eve and welcoming the New Year. It is an opportunity for the food industry to re-establish itself. As a result, the brand wishes to capitalize on the high season by providing new value to customers while increasing sales through specially created recipes, all of which feature unique homemade dough transformed into a tasty “New York soft thin pizza”. This is the first time The Pizza Company has made a market differentiation, and we are the first pizza chain to do exactly what consumers want. With positive factors such as consumer traffic returning to the restaurant over the last 9 months, we expect to see a 25% increase in dine-in sales for the remainder of the year. Also, we anticipate that overall revenue growth will be in line with the target for 2022.” said Mr. Patt.
The list of special treats available at The Pizza Company is not yet complete. There are still many special promotions available to spread joy and create memorable moments with customers this holiday season. Let’s fill the family time, throw a party, and try the newest “New York soft thin pizza” combination today at every The Pizza Company location. To make things easier, use The Pizza Company 1112 application to order a pizza or more, or call 1112, or visit www.1112.com.
Keep up to date on The Pizza Company’s news and promotions by following them on LINE: Thepizzacompany1112 and Facebook: The Pizza Company 1112.
