‘Michelin’ Wins Product Innovation Awards 2020 For Lifestyle Product In Tyre Category

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Recently, Assoc. Prof. Dr. Jak Punchoopet, Advisor to the Minister of Higher Education, Science, Research and Innovation presented the Product Innovation Awards 2020 for Lifestyle Product in Tyre Category to Mr. Vinate Ongnegnan, B2C Marketing Director of Michelin Siam Co., Ltd. (right).

The award was given to ‘MICHELIN Primacy 4’ as a product that delivers good performance both when new and worn especially on safety and is also eco-friendly. This award emphasizes Michelin as world leading company in tyre innovation and technology.

The “Product Innovation Awards 2020”, organized by Business+ Magazine in collaboration with College of Management, Mahidol University, is conducted through surveys and awarded to the best brands that exemplify success in developing innovative products or services that meet consumer needs.